Paul Lukas has been covering sports branding for nearly a quarter century through his popular online platform, UniWatch. Paul joins the show to talk about trends in the field, and how they influence (or are influenced by) minor league baseball.

And for dessert, the godfather of helmet sundae collecting, Eric Lichtenberg, talks about that hobby, and how it has inspired by his own work in graphic design.

Paul Lukas, UniWatch

Eric Lichtenberg

Baseball By Design

Curved Brim Media Network