A customers experience can decide how much they spend with you, but almost how likely they are to return or recommend you. Sometimes it is easy to get lost in the day to day of perception, but taking a step back and reviewing what it all looks like to a customer, can be a key trick to improving your acquisition rate and thus growing and retaining better.

In this episode we look at many examples of a good customer experience, what made it good, but most important how you can get a leg up on your competition.