Interview Connections | The Leading Podcast Booking Agency

Growing a Community for your Podcast with Yann Ilunga


Listen Later

On this episode of Rhodes to

Success, I interview Yann Illunga, who is a podcaster and
podcast strategist who helps entrepreneurs, business owners, and
creatives leverage the power of podcasting to build authority,
network with influencers, generate more leads, and acquire new
customers. Yann is the host of the 360 Entrepreneur
podcast and the Podcast Success Summit, and is the founder
of the Podcast Success Academy. During the show, we discuss
podcasting as an art form, making yourself accessible as a host,
auditing your website, getting listeners to engage with you,
Facebook groups, managing communities, and bringing listeners onto
the show.

 

Main Questions

Asked:

  • What are your thoughts on looking
  • at podcasting as an art form, as well as something that generates
    leads?
  • Talk about the power of having a
  • Facebook group for your podcast.
  • What do you think about bringing
  • listeners onto the show?

     

    Key Lessons

    Learned:

    Podcasting as an Art

    Form

    • Even if you host an
    • interview-based podcast, you as the host are the common
      denominator.
    • People show up to connect with you
    • as the host as the starting point, so it’s important to add your
      personality.
    • It’s more difficult to build a
    • human connection through text, whereas audio is the basis of
      storytelling.

       

      Make Yourself

      Accessible

      • This could be as simple as sharing
      • your email address during the podcast or managing a Facebook
        group.
      • Let people know you are there to
      • serve them and that they shouldn’t be afraid to contact you as the
        host.
      • Starting out as a small podcast
      • means you are able to interact with your audience one-on-one more
        than someone with a larger audience.
      • Rather than chasing new fans,
      • focus on the ones you already have.

         

        Audit Your

        Website

        • How easy is it to find and contact
        • the host?
        • How easy is it for listeners to
        • engage with you?
        • Check your site as a ‘secret
        • shopper’ or get a friend to assess.

           

          Facebook Groups for your

          Podcast

          • The barrier of entry for starting
          • a Facebook group is low.
          • People come for the content but
          • stay for the community.
          • There will be people who are
          • ‘lurkers’ and will get value out of it, but won’t be
            active.
          • Come up with a weekly structure so
          • it doesn’t become the ‘wild wild west’ and people-spam without
            adding value.
          • Structure also manages
          • expectations of how the group works.
          • Think about organizing the group
          • in terms of how you can get user-generated content and become ‘core
            creators,’ and push the group toward the best possible
            functioning.

             

            Developing

            Communities

            • Remember that it is risky to
            • develop on someone else’s platform, as the rules may change with
              regards to engagement and payment.
            • Slack is an alternative to help
            • start a community for your podcast.
            • Come up with ways for people to
            • sign up for your newsletter as a way to get members from the
              Facebook platform to your own list.
            • Empower the community by giving
            • them a platform to be recognized as a super fan.

              Subscribe to the show

              in iTunes or Stitcher
              Radio!

              The music in today's episode was

              written by The Danger Os and produced by Nick Palmer. Check them
              out at https://www.facebook.com/thedangerosmakemusic 

               

              Links to Resources

              Mentioned

              Yann

              Illunga

              Giveaway

              360 Entrepreneur

              podcast

              Podcast Success

              Summit

              ...more
              View all episodesView all episodes
              Download on the App Store

              Interview Connections | The Leading Podcast Booking AgencyBy Jessica Rhodes

              • 4.8
              • 4.8
              • 4.8
              • 4.8
              • 4.8

              4.8

              70 ratings


              More shows like Interview Connections | The Leading Podcast Booking Agency

              View all
              The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

              The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

              12,072 Listeners