In this episode we welcome Chase Caprio, Marketing Associate at Impact Theory, a mission-based studio focusing on the development of empowering fiction and nonfiction content.

Chase graduated from college with little to no prospect of who and what he wanted to become/do. He underwent his own personal path of growth, frantically searching for how he could create the person he wanted to become.

In his journey, Chase found the passion for connecting other people to their path of self-fulfillment, working at Impact Theory. 

Their mission is to pull people out of the Matrix, at scale, by giving them an empowering mindset. 

Together we cover: 

• The importance of blowing people away with value for free.
• Important areas that a brand builder should focus on in terms of building a community right now.
• What metrics are important to reach your end goal and why you should always keep an eye on the data.
• Actionable insights in how to test the waters and figure out what works/doesn’t work
• His experience in choosing the right platforms, testing and adapting to new mediums.
• Is going with a high production value worth it right now?
• The best ways to nurture & engage your community.
• The challenges of moving from community growth to increasing revenue in order to stay sustainable.
• Exclusive insights into Impact Theory’s efforts to get into the narrative market by developing fiction content.
• Facilitating interaction between fans and supporting the community to chat about the lessons they’ve learned and the struggles they are having.
• Distribution tactics and why being uber-consistent is so important.

Thanks again to Chase for offering 10% off your first Month to Impact Theory University.

You can visit here and use the code ITU10 upon checkout: 

university.impacttheory.com/?el=brandcommunity

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