Marketing is an essential factor in getting new patients and building awareness about your practice. But, whether you're a new practice owner or if you've owned a practice for decades, knowing where, how & what to invest in to drive new patient growth & practice awareness with a lot of effort is a question we all have. Naren invites Cassie Lane, a successful & creative entrepreneur, to answer these concerns as our guest on this week's Business of Aesthetics show. She's innovated a unique & cost-effective way to creatively spread awareness & drive revenue through new patient growth for her practice.