Guerric de Ternay is the author of the Leanpub book The Value Mix: Create meaningful products and services for your audience. In this interview, Leanpub co-founder Len Epp talks with Guerric about his background, how studying law can help you in business, launching fashion brands, the profound ways marketing has changed in the last century, the unique insights he offers to marketers and product-builders in his book, and at the end, they talk a little bit about his experience as a self-published author.

This interview was recorded on November 29, 2018.

The full audio for the interview is here. You can subscribe to the Frontmatter podcast in iTunes or add the podcast URL directly.

This interview has been edited for conciseness and clarity.