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國際時事跟讀 Ep. L092: Samsung Enters XR Market Race

Highlights 主題摘要

• Samsung launched Galaxy XR at $1,800, half the price of Apple's $3,500 Vision Pro headset.
• The device features 29 million pixels and weighs just 545 grams, lighter than Vision Pro.
• Running Android XR, it integrates Google Maps, YouTube, and Gemini AI for immersive experiences.

Samsung unveiled its Galaxy XR headset at $1,800, directly challenging Apple's $3,500 Vision Pro. The pricing positions Samsung between Meta's $499 Quest 3 and Apple's premium offering. Available now in the United States and South Korea, Galaxy XR runs on Google's Android XR operating system with Qualcomm's Snapdragon XR2+ Gen 2 chipset. Early buyers receive an Explorer Pack including 12 months of Google AI Pro, YouTube Premium, and NBA League Pass access. The launch marks Samsung's ambitious entry into extended reality technology.

三星發表 Galaxy XR 頭戴裝置，售價 1,800 美元，直接挑戰蘋果 3,500 美元的 Vision Pro。此定價讓三星介於 Meta 499 美元的 Quest 3 與蘋果高階產品之間。Galaxy XR 現已在美國和南韓開賣，採用 Google 的 Android XR 作業系統，搭載高通 Snapdragon XR2+ Gen 2 晶片。早鳥買家將獲得探索者禮包，內含 12 個月的 Google AI Pro、YouTube Premium 和 NBA League Pass 觀賞權。此次發表標誌著三星大舉進軍延展實境科技的領域。

Galaxy XR delivers impressive specifications that surpass Apple in key areas. Its micro OLED displays feature 29 million pixels with 4,032 pixels per inch (PPI), exceeding Vision Pro's 3,386 PPI for sharper visuals. At 545 grams, it's lighter than Apple's 600-gram headset, with weight distributed ergonomically to reduce facial pressure. However, Apple maintains advantages with Vision Pro's 120Hz refresh rate versus Galaxy XR's 90Hz, and its M5 computer chip provides substantially more processing power than mobile-oriented processors.

Galaxy XR 提供令人驚豔的規格，在關鍵領域超越蘋果。其微型 OLED 螢幕具備 2,900 萬畫素，每英吋 4,032 畫素，超越 Vision Pro 的 3,386 PPI，呈現更銳利的視覺效果。重量僅 545 公克，比蘋果的 600 公克頭戴裝置更輕，重量符合人體工學地分散以減輕臉部壓力。不過蘋果仍保有優勢，Vision Pro 的 120Hz 更新率高於 Galaxy XR 的 90Hz，且其 M5 電腦晶片提供的處理效能遠勝過行動裝置導向的處理器。

Samsung's partnership with Google brings distinctive software capabilities. Users interact with Gemini AI to navigate immersive 3D Google Maps, discover YouTube content conversationally, and convert photos into three-dimensional experiences. Pass-through mode allows hand gestures to circle real-world objects for instant information. The headset supports multitasking with multiple apps at customizable sizes. Major streaming services including Crunchyroll, HBO Max, and Peacock have optimized their platforms for Android XR.

三星與 Google 的合作帶來獨特的軟體功能。使用者能透過 Gemini AI 探索沉浸式 3D Google 地圖、以對話方式探索 YouTube 內容，並將照片轉換成立體體驗。穿透模式讓使用者能用手勢在真實物體周圍畫圈，立即擷取資訊。該頭戴裝置支援多工處理，以自訂大小同時操作多個應用程式。包括 Crunchyroll、HBO Max 和 Peacock 在內的主流串流服務都已針對 Android XR 最佳化平台。

Galaxy XR's launch intensifies competition in the mixed reality market currently dominated by Meta's Quest series. While Meta captures mainstream audiences with affordability and Apple established a premium niche, Samsung fills the middle ground with advanced specifications at accessible pricing. These headsets face similar battery limitations, providing roughly two hours of general use with external packs. As Android XR becomes available to other manufacturers, Samsung's early partnership with Google may prove crucial in capturing market share and defining standards for next-generation extended reality experiences.

Galaxy XR 的推出加劇了目前由 Meta Quest 系列主導的混合實境競爭。Meta 以平價吸引主流受眾，蘋果建立高階市場，而三星則以親民價格提供先進規格填補中間地帶。這些頭戴裝置都面臨類似的電池限制，使用外接電池組提供約兩小時的一般使用時間。隨著 Android XR 開放給其他製造商，三星與 Google 的早期合作關係，可能對爭取市場佔有率和定義下一代延展實境體驗標準產生關鍵作用。

Keyword Drills 關鍵字

1. Ergonomically [adverb, designed to minimize discomfort]: At 545 grams, it's lighter with weight distributed ergonomically.
2. Distinctive [adjective, clearly different and unique]: Samsung's partnership with Google brings distinctive software capabilities.
3. Immersive [adjective, deeply engaging]: Users interact with Gemini AI to navigate immersive 3D Google Maps.
4. Multitasking [noun, performing multiple tasks simultaneously]: The headset supports multitasking with multiple apps at customizable sizes.
5. Intensifies [verb, makes more intense]: Galaxy XR's launch intensifies competition in the mixed reality market.

Reference articles:
1. https://techcrunch.com/2025/10/22/samsung-takes-on-apples-vision-pro-with-new-galaxy-xr-headset/
2. https://tech.yahoo.com/ar-vr/articles/samsung-galaxy-xr-vs-apple-093935419.html?guccounter=1