Welcome back to the American Cattlemen Podcast. We have an exciting series from Gale's recent trip to San Antonio, Texas, for CattleCon. The American Cattlemen podcast featured an insightful conversation with Justin Wells, US Country Manager for Halter, a innovative virtual fencing technology company originating in New Zealand. 

Wells shared his unique background, transitioning from a Marine Corps career to technology, driven by a passion for ranching and wildlife conservation. Halter and their virtual fencing system represents a technological breakthrough in cattle management. The company's founder, Craig, developed the solution after recognizing the inefficiencies of traditional cattle movement on dairy farms. The system utilizes a specialized collar that uses solar and lithium-ion battery technology to guide cattle through auditory and gentle tactile cues. The collar's most innovative feature is its personalized approach, with each cow receiving a unique "cow rhythm" algorithm that adapts to its individual behavior. This means more docile cattle receive different guidance compared to more boundary-pushing animals, ensuring a low-stress experience for the herd. Economically, Halter and their system offers significant advantages over traditional fencing. The technology reduces labor costs, improves pasture utilization, and can potentially increase weaning weights. Ranchers can manage their herds remotely through a mobile app, plotting virtual fence boundaries with unprecedented flexibility. Halter's mission extends beyond product development, aiming to enable 50% of land mass to become more productive and sustainable. The company is strategically entering the US market, focusing on regions from Montana to Texas, and working closely with ranchers to refine their technology. The virtual fencing solution not only benefits ranchers by saving time and improving operational efficiency but also provides a compelling narrative for consumers about responsible and innovative agricultural practices. Justin Wells emphasized that their ultimate goal is to give ranchers more freedom – allowing them to attend football games, take vacations, and manage their herds with unprecedented ease and confidence.

For previous episodes of the American Cattlemen Podcast, please visit:  www.americancattlemen.com.

American Cattlemen Podcast is Sponsored By:

DMTC Consulting  

Rawhide Portable Corrals  

Udder Tech, Inc.