By Allie McAdam
Making Connections Happen
2019 was definitely an interesting! Here are the MOST downloaded and listened to episodes of the entire year. I will share with you what the episode was about (in case you missed it and would like to go back and...
Your business website is everything, even as an influencer you need a website because that is your HQ! Building an effective website can be a bit of a chore, but you have to start from the beginning... that would be your site...
Is your Instagram account a business profile? If it is, then you have access to what's called Instagram Insights (basically analytics built into your IG account!). Most business owners have this available to them, but have no clue how to...
Videos are becoming more and more popular -- AND they're helping businesses increase engagement, exposure, traffic, and even sales, when used correctly on Instagram. But how do you get started with using videos this social media platform? In this episode, we'll...
Direct messaging on Instagram is probably one of the most underutilized features that this platform has to offer for businesses. By reaching out to your ideal target audience, other influencers, or potential businesses to work with, you can start conversations...
Building an email list is one of the best ways to build your business and get more sales. But the question is, how do you get those email subscribers? You can use many different marketing techniques to get people on...
What is a good long term strategy when it comes to marketing a business on Instagram? This question was submitted by a listener of the podcast. Learn what kind of strategies you should be focusing on for your Instagram account...
Setting goals and knowing where you want to be is SO important to the success of your business. I outline what milestones and achievements I was able to hit last year and share some 2019 goals that I have for...
New years is probably my favorite holiday! While setting goals and working towards bettering yourself is something I believe we should work on all year round, I just love the energy that everyone seems to have around this time. Use...
Running a business can take so much work and patience! This is just one of many reasons why it is scary similar to being a parent and having a family to manage and take care of. In this episode we'll...
The post PIB148 – How Parenting Is Just like Running a Business appeared first on Allie Mcadam.
Cyber security is a well-known problem that many businesses owners and people have to deal with. What's lesser known is that hacking and cyber security is becoming more and more of a problem -- likely more than small business owners are...
The post PIB147 – The Truth About Cyber Security and My Personal Story appeared first on Allie Mcadam.
If you're a business or a brand and are trying to get more exposure and sales by using Instagram marketing then you've likely run across the common advice that you "need more followers". Having a high number of followers on...
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The post PIB144 – Why the Link in Your Instagram Bio Is so Damn Important appeared first on Allie Mcadam.
The link in your Instagram bio is one of the most important elements of your Instagram account. Why is it so important? It's the best way to keep the ball rolling with your followers and start turning them into potential...
Your Instagram bio is prime real estate to not only tell your potential new followers who you are, but to also draw them in and get them to want to stay a while. Figuring out what to write in your...
The post PIB143 – The #1 Thing That Your Instagram Bio Is Missing appeared first on Allie Mcadam.
Selling your products on Instagram can be difficult, especially when you don't know where to start. It's even harder to figure out how to sell your product if it is only available locally! A listener of the Passion In Business...
The post PIB142 – How to Sell Products on Instagram That Are Only Available Locally appeared first on Allie Mcadam.
The post PIB141 – How to Batch Content and Work to Be 10x More Productive appeared first on Allie Mcadam.
There are so many tasks and projects that we all want to get done in a single day, but somehow a lot of them end up being carried over to tomorrow's to-do list! If you've found yourself experiencing this unpleasant...
The post PIB140 – Why Instagram Alone Is Not a Full Business appeared first on Allie Mcadam.
Unless you are an IG Influencer, then using Instagram alone is not a business! There are many other platforms and tools that you should be using to both market and build your business. In this episode we will cover why...
Instagram is one of those platforms that is constantly evolving and changing as the Facebook / IG teams come up with new strategic (and fun) features they can add. While some of these features may seem like they're mainly created...
The post PIB139 – How to Use Instagram Bookmarks and Collections the Smart Way appeared first on Allie Mcadam.
New! You can now follow hashtags on Instagram! But the question is: how does it work and how do you use it as a business? Hashtags are the number way to gain organic exposure on Instagram so finding and using the...
A listener of the podcast asks "why can I only follow 7500 people on Instagram?". Thank you to @beleafmedia for submitting this question to the show. In this episode I am going to cover not only why there is a limit on...
The post PIB137 – Why Can I Only Follow 7500 People on Instagram appeared first on Allie Mcadam.
Hashtags are incredibly important when it comes to getting organic exposure on Instagram, but how relevant do they really need to be? Many people use the copy and paste method on all of there content where they copy the same hashtags...
You may already know that it's Instagram 101 to use hashtags to get exposure and engagement on your posts -- but the question is: which Instagram hashtags should you be using? In this episode you'll learn about the seven different...
The post PIB135 – 7 Fundamental Instagram Hashtags You Need to Use appeared first on Allie Mcadam.
This episode of the Passion In Business Podcast is a Q&A based on a question submitted by Marcine (@artworksbymarcine) who is a listener of the show! Marcine asks whether it's better to post hashtags directly in the caption of a...
Instagram has a new update added to it's platform where you can now add hashtags in bio descriptions. This was not available before and now that it is there are so many different ways that you could take advantage of...
The post PIB133 – New! Add Hashtags in Bio Descriptions appeared first on Allie Mcadam.
As business owners, we all know that we should be using Instagram hashtags on all of our posts so that we can gain maximum exposure for our content. But the question is, how do you know if you're using the...
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Instagram makes it incredibly easy to both edit and add filters to your photos directly on the app before publishing them. Instagram filters are convenient because they make it so that you don't have to use a third party app or...
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There are so many new Instagram hashtag updates that have been rolled out in 2018... it's hard to keep track of them all! While some of these updates are confusing or have odd rumors floating around them, you don't have...
One of the many great features on Instagram is the ability to block people who you don't want to see your account or content. But the question is, should you use this feature to block people on Instagram who are...
pThe post a rel=nofollow href=http://alliemcadam.com/block-people-on-instagram/PIB129 – Should I Block People on Instagram If They Aren’t My Target Audience?/a appeared first on a rel=nofollow href=http://alliemcadam.comAllie Mcadam/a./p
Should you switch your Instagram account over to a business account or keep it as a personal one? There are many different pros and cons to both a personal account and a business one, but in this episode I want to talk about...
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Not sure what to do about the new Instagram updates that have recently rolled out this year? There are so many already -- and supposedly more to come! In this episode of the podcast, I cover these latest Instagram updates...
pThe post a rel=nofollow href=http://alliemcadam.com/new-instagram-updates/PIB127 – What to Think About the New Instagram Updates as a Business/a appeared first on a rel=nofollow href=http://alliemcadam.comAllie Mcadam/a./p
Instagram (like it's big brother Facebook!) is constantly evolving and new updates are coming out often. Keeping up with all these platforms can feel like a lot of work sometimes! Which is why you can count on the Passion in...
Before thinking about using Instagram for your business, you should always consider whether or not it is the right platform to both reach your audience and build a relationship with potential customers. If you've thought about using Instagram or looked...
pThe post a rel=nofollow href=http://alliemcadam.com/misconceptions-about-using-instagram/PIB125 – 13 Misconceptions About Using Instagram for Business/a appeared first on a rel=nofollow href=http://alliemcadam.comAllie Mcadam/a./p
