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Chelli Look’s story is as inspiring as it is emotional. A self-taught designer since high school, she began making handbags after her sister challenged her to “figure it out yourself.” What started as a creative outlet became a livelihood—and later, a lifeline through unimaginable personal loss.
In this moving episode, Chelli opens up about losing her best friend and business partner in a tragic accident, and how creating bags became her meditative way to process grief. Her journey, captured in the documentary Dawn Dusk, shows the power of creativity as both healing and self-discovery.
💡 Key Takeaways
🎧 Dawn Dusk premieres on Amazon Prime and Tubi August 15th.
Our Guest: Chelli Look is a self-taught handbag designer whose journey of resilience and creativity became the subject of the documentary Dawn Dusk. Through her candid story, Chelli reveals how making bags was both her profession and her path to healing.
Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.
Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.
Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner
TikTok: / Handbagdesigner | Twitter: / Handbagdesigner
By Emily Blumenthal5
66 ratings
Chelli Look’s story is as inspiring as it is emotional. A self-taught designer since high school, she began making handbags after her sister challenged her to “figure it out yourself.” What started as a creative outlet became a livelihood—and later, a lifeline through unimaginable personal loss.
In this moving episode, Chelli opens up about losing her best friend and business partner in a tragic accident, and how creating bags became her meditative way to process grief. Her journey, captured in the documentary Dawn Dusk, shows the power of creativity as both healing and self-discovery.
💡 Key Takeaways
🎧 Dawn Dusk premieres on Amazon Prime and Tubi August 15th.
Our Guest: Chelli Look is a self-taught handbag designer whose journey of resilience and creativity became the subject of the documentary Dawn Dusk. Through her candid story, Chelli reveals how making bags was both her profession and her path to healing.
Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.
Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.
Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner
TikTok: / Handbagdesigner | Twitter: / Handbagdesigner

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