Fighting the tyranny of the average - that's how Lucinda Duncalfe describes our current mobile and digital state and she is not far off. At a recent event, Chuck had an opportunity to sit with the Monetate CEO to talk about her 5 levels of the path to personalization and here is the result.

Here are the 5 steps to true personalization

A daily look at the impact that mobile is having on commerce, retail and payments from two of North America's leading mobile minds. The show examines the latest research and insights into how and where mobile fits into the buying cycle and offers tactical advice on how to incorporate it all into your business.

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If 2014 was the year of beacon awareness and 2015 was the year of the rollout, will 2016 be the year of beacon revenue? If so, how will they earn and for which industries will they earn for? Chuck highlights a recent ABIresearch study that shows this but then offers his own thoughts on where the REAL revenue will come from.

Where is all the revenue in beacons?

Tata Consultancy Services released a massive global trend study called "Internet of Things: The Complete Reimaginative Force" and it is crammed with incredible insight into this emerging world. In this episode we pull out the 5 success factors for media and entertainment companies. Here's the list.

The 5 IoT success factors for media & entertainment companies

Sony announced they are entering the drone business - not to sell them but to rent them out as a service to other companies. Are they becoming the Hertz of the drone industry? That's for another episode. Today we focus on how this announcement fits into the Internet of Everything ecosystem - which involves sensors and robots...

Sony ushers in Drones as a Service (Daas)

On this inaugural episode of the show we lay the groundwork for the size and scope of the coming era of the Internet of Everything. IC Insights provides some incredible numbers of "things" that will be connected to the Internet within the next few years. Chuck and I explore what this means now and where the opportunities are for businesses to participate. Humans, beware: We are slipping down the population food chain...

Connected "things" to be 25 billion within 5 years

Chrysler ran into a PR nightmare this week with the controlled hack of a Jeep while it was cruising along the highway. They managed to mess around with the air conditioning and stereo and then shut down the engine - all while the helpless driver panicked. The significance cannot be overlooked as we enter a new world of connected everything AND as congress looks at controlling the messages (read: advertising) and data that can infiltrate and be collected while we drive our cars. This surely won't help ease everyone's mind will it? The outcome from this little Wired experiment (found here) is a recall of 1.4 million Jeeps. As Chuck details in this special episode, this can only help move the industry along...

Here are the 5 steps to true personalization

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