Meet Kirk Miller, founder of Built To Last (BTL) a premium service that is designed for entrepreneurs and business owners to transform their health and fitness through education and lifestyle management. Join us as we delve into how Kirk found his niche within the fitness industry utilising his mindset on health and wellness. Kirk talks about the internal pain and struggles he faced trying to find his path after losing out on his dream at 20 years old and doing a job he wasn't passionate about. To being on the cover of Men's Health magazine at 26, we see how Kirk transformed his mindset to pursue a passion for training and fitness and turn it into a successful business. He also explains how vital mindset and education are within the fitness industry and how to stay physically fit in a healthy way. We explore how fitness coaching goes deeper than diet plans and training sessions and how important it is to implement a sustainable mindset for a healthy lifestyle. Finally, Kirk explains his hopes for the direction of his fitness business and his goals for the future.Key Highlights:

• The internal pain and struggles within Kirk's identity after his football career ended at 20 years old.

• Delving into the process of Built To Last and why Kirk believes his programme is the best in the fitness business as an online coaching service.

• The importance of collective energy that makes up a team and how that environment can benefit and affect clients.

• Understanding skill issues, belief issues and environmental issues and how these cause people to struggle to achieve the results they are after with their fitness.

• How the mindset of starting a fitness journey at a 'convenient time' counteracts his business's ideology of maintaining a lifestyle that lasts forever.

• Why social proof and investing in the quality of content you're producing as a fitness business owner is vital to attracting clients.

• Kirk's fitness journey and how he has adapted his training style to suit his lifestyle, mental health and wellbeing.

• Reflecting on the fitness industry and discusses the direction he believes it is heading and what fitness business owners should be doing!

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Kirk's Website: https://kirkmiller.co.uk/programme/ Find Kirk on Instagram: https://www.instagram.com/kirkmiller_/