Higher Ed Live Special Edition - Homegrown Social Media Brand Influencers

Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence? By empowering their students! The University of Delaware’s successful Social Media Ambassadors program includes 70+ students annually who feature their own authentic college experiences on branded social accounts while learning best practices in social media marketing and building their resumes.