By Electric Kite
Podcast by Electric Kite
Host Kevin Tyler interviews branding expert Allen Adamson to discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.
Kevin Tyler welcomes Catherine Friday, Ernst & Young Oceania’s managing partner for government and health sciences, as they delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.
Higher Voltage’s Kevin Tyler welcomes Jenny Li Fowler, MIT's director of social media strategy and recently published author, to discuss her book, “Organic Social Media: How to Build Flourishing Online Communities.” Fowler emphasizes the importance of elevating the role of...
In the first episode of 2024, host Kevin Tyler sits down with Bennie F. Johnson, the CEO of the American Marketing Association (AMA). As a self-proclaimed "marketing kid," Bennie understands the vulnerability of the marketing industry, especially in higher education....
Dr. William 'Brit' Kirwan, chancellor emeritus of the University System of Maryland, joins host Kevin Tyler to discuss university presidents' precarious position when they make or abstain from statements on emotionally charged issues.
Dr. Marcus Collins, author, professor and devoted cheeseburger lover, joins host Kevin Tyler to discuss the importance of understanding the cultural characteristics of a community and finding congruence between the values of the institution and the values of potential students.
Natasha Warikoo, Lenore Stern Professor in the Social Sciences Department of Sociology at Tufts University, rejoins host Kevin Tyler to discuss the recent SCOTUS decision and how institutions may move forward in the post-affirmative action era.
David Levy, head of data for Degree Choices, joins Kevin Tyler to discuss how higher ed rankings are doing a disservice to Black applicants, the importance of comprehensive data collection to highlight topics such as underfunding, and why challenging U.S....
Jonathan B. Williams, AVP for undergraduate admissions, access and pipeline programs at NYU joins host Kevin Tyler to talk about ways institutions can partner more with communities in their quest to recruit more diverse and first-gen students to their campuses.
The Supreme Court is weeks away from handing down a decision that will impact the future of affirmative action in higher education, with many court observers speculating the conservative-leaning court will rule that colleges can no longer consider race a...
An estimated 40 percent of Americans with student debt have not completed a four-year college degree. Hank Green, vlogger, entrepreneur, cofounded Study Hall to change that. The online learning platform will offer individual college courses, accredited through Arizona State University,...
As the furor around the college ranking system grows, Colin Diver, joins Higher Voltage. The author of "Breaking Ranks: How the Rankings Industry Rules Higher Education and What to Do about It" discusses what's wrong with the system and how...
The increasing politicization of both K-12 and higher education across the country shows no signs of slowing. And so, today, we have a very special crossover episode of Volt podcasts Higher Voltage and Trusted Voices, with hosts Kevin Tyler, Teresa...
Matt Reed of the New Jersey Council of County Colleges explains why community colleges and other non-selective institutions are the key to expanding college access and increasing social mobility.
Venture capitalist Ryan Craig discusses why he thinks that, in order to save higher ed, selective institutions must increase access by opening satellite campuses.
College and university presidents often have an aversion to conflict and unwanted attention, especially when it comes to politics. But as higher ed, itself, is increasingly politicized, political neutrality in higher ed is a myth. So say the two guests...
Should colleges and universities hire a CMO or a CCO? Or both? And how are those two roles distinct from one another? On the latest Voltage, Teresa Valerio Parrot and Erin Hennessy of TVP Communications join host Kevin Tyler to...
Teresa Valerio Parrot and Erin Hennessy of TVP Communications join host Kevin Tyler to analyze the latest headlines, including the growth of micro colleges, the decline in Black enrollment, why more high school students are rejecting higher ed.
Discussing burnout, demoralization, and how to fix work in higher ed with Kevin McClure, associate professor of higher education at the University of North Carolina Wilmington.
After she was targeted by state politicians for teaching about the legacy of racism, Dyanis Conrad ultimately left her position at the University of South Dakota. On the latest Higher Voltage she discusses the politicization of teaching in higher ed.
Adam Harris, a staff writer for The Atlantic, joins the show to discuss the long history of imbalanced support for institutions that enroll high numbers of Black students, the unique legacy of HBCUs, and the role that school rankings play...
Denise Runge of the University of Alaska-Anchorage joins the show to discuss real ways colleges and universities can help students overcome barriers to access.
The University of Lynchburg’s Aaron Basko discusses his article in The Chronicle about the perils of the generic college.
Jayson Boyers, the president of Rosemont College, joins host Kevin Tyler to talk about the challenges and nuances of leading and marketing a religiously affiliated institution of higher education.
Jaime Hunt, vice president and chief communications and marketing officer at Miami University, and Ayana Hernandez, associate vice chancellor for university relations at North Carolina Central, join host Kevin Tyler to discuss DEI marketing at colleges and universities.
Jon McBride of BYU and Teresa Valerio Parrot join host Kevin Tyler to discuss the radical new landscape of name, image & likeness marketing opportunities that is transforming college athletics, and what it means for higher ed institutions of all...
The Great Resignation sweeping the nation has people leaving unsatisfying jobs at unprecedented rates. Higher education is, by many anecdotal accounts, being hit hard by this trend. And that hit is coming at precisely the wrong time, as longer-term dips...
There was a time when the job of college president was a cushy capstone to an ascendant academic career. These are not those times. The job of leading an institution of higher education has never been more difficult, and today's...
It's time to forget about rankings and traditional notions of prestige in higher education, says Otterbein University President John Comerford. Instead, he argues for putting students first with courses and programs and partnerships that provide them the education that they...
Mary Osako explains UCLA's storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.
Higher ed social media has never been more critical to marketing efforts than it is now, and that's a good thing.
On this episode of Higher Voltage, we sat down with Bridget Burns, the executive director for the University Innovation Alliance (UIA). Listen in as Kevin Tyler, Higher Voltage host, and Bridget discussed how the UIA is using data, process mapping, design...
Eddie Francis of Dillard University and Chelsea Holley of Spelman College explore how a global pandemic and nationwide calls for racial justice have changed how HBCUs market themselves to prospective students, and ways in which HBCUs were perfectly primed to...
On the latest Higher Voltage, we discuss best practices with three experts who live this every day. Liz Gross, the CEO of Campus Sonar, has compiled answers to all the questions she gets online and at conferences and that she...
Jamila Walker, Taquinda Johnson, Josie Ahlquist, and Christina Garnett discuss how building digital communities can provide a haven for those working in higher ed, and higher ed social media.
How Butler University rose from a small Indiana University to a basketball powerhouse, and how that rise boosted the school's enrollment and endowment. Graham Honaker, co-author (with Jerry Logan) of "The Cinderella Strategy: The Game Plan behind Butler University's Rise...
Drexel University's Craig Kampes and Joseph Master dig into the origins, strategy, and execution of the school's "Ambition Can't Wait" brand awareness campaign, which has been the school's marketing backbone since 2016.
Stony Brook University's Terry Flannery joins the podcast to discuss her new book, "How to Market a University"
As we turn the page on 2020, Jenny Li Fowler of MIT and Gabriel Welsch of Duguesne University look at the marketing trends and tactics that will prevail in 2021.
Angela Polec and Heather Dotchel discuss how marketing strategy and institutional strategy are one and the same, and why CMOs need a seat in the presidential cabinet at higher ed institutions.
Josie Ahlquist, higher ed communication consultant, Walter Kimbrough, President of Dillard University, discuss the importance of university leaders being active and authentic on social media.
With Giving Tuesday just around the corner, we talk about the state of institutional giving in 2020, and the ways that colleges and universities will leverage Giving Tuesday to create their own dedicated days of giving before the fiscal year...
Matt Jennings, editor-in-chief of Middlebury Magazine, joins Higher Voltage to discuss the award-winning publication's shift from print-first product to digital-only (for now), and what changes will be permanent.
In this week's Higher Voltage, we explore the different kinds of agreements and compensation schools offer these students, the guidelines and safeguards they put in place, and the importance of leveraging these authentic voices and their digital savvy to help...
Higher ed marketers want to portray their schools as diverse and inclusive. But how do they do that in a way that is authentic and doesn't misrepresent the actual makeup of their student bodies? Kevin Tyler and Alice Cheng-McConnell explore...
Accessibility in Higher Ed Communications – Alexa Heinrich and Erika Boltz by Electric Kite
Higher ed marketing professionals love a good conference. So how are folks connecting and learning from one another with the traditional conference calendar blown up?
The Volt podcast returns, as guests Jon-Stephen Stansel and Krista Boniface explore the toll that managing higher ed social media communications takes on the professionals on those front lines. Host Heather Dotchel is our guide, as Higher Voltage (formerly the...
When was the last time you were creative? Did you take a moment to recognize your own accomplishment? Did you share that feeling with others? Creativity is a sticky subject; difficult to identify and harder to hone. And yet, we...
According to the 2018 e-Expectations report, cost/tuition information and scholarship opportunities are the two primary reasons prospective college students visit your website. And yet, across higher education, financial aid pages are littered with insider language, fine print, and confusing instructions....
