“It was really fun and ridiculous and great, and that resonates with people because we've all got inner children. You know, I'm still a little girl at heart. That doesn't go away. You don't suddenly become a grownup, become the most sensible person on the planet, and if you can tap into that on some level, it doesn't even have to be clever. You know, sometimes the simplest ideas are the best, the sweetest.

I also have a sense of humor. I like to laugh. I like to play music in the office. I like to tell jokes. I like to watch documentaries. I like to watch funny things, vintage, new. I don't think there's any right or wrong way. And I don't like perfection or everything having to be perfect because I'm a bit scruffy, but I do wear flowers in my hair because it makes me happy. And I do like to get dressed up every day and wear an outfit. If it's a vintage dress from years ago or something that makes me happy, whatever that is, I like to start my day feeling happy.”

Oberon Sinclair is the CEO and founder of the creative and branding agency, My Young Auntie. Since she founded the company in 1997, Oberon has collaborated with and managed an array of notable clients from the high luxury, art, fashion, food and lifestyle sectors, including Hermès, Vivienne Westwood, Fabergé, the Richemont Group, Jack Spade, ArtForum, Selfridges, Rizzoli Books, Island Records, David Lee Roth, among others. Oberon is known as the Queen of Kale for reviving an interest in the superfood across the world. She’s a Founding Member of NeueHouse where she moderates talks.

https://myyoungauntie.com

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www.neuehouse.com

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Photo: Oberon in conversation with artist and fashion designer Jason Wu at NeueHouse