Data Archives - Software Engineering Daily

Hightouch: Customer Data Warehouse

11.02.2020 - By Data Archives - Software Engineering DailyPlay

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A customer data platform such as Segment allows developers to build analytics and workflows around customer data such as purchases, clicks, and other interactions. These customer data platforms (CDP) are often tightly coupled to an underlying data warehouse technology. Hightouch is a platform that provides an unbundled CDP–a platform that sits on top of your

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