Hispanic Heritage Month is celebrated from September 15 through October 15, highlighting the many contributions made by those with Hispanic heritage. During this month, many Latin American countries also celebrate their independence. The month is marked by the celebration of history, culture and contributions of generations of Hispanic and Latinx people that have shaped and influenced society. In this conversation, RISE's Scarlen Martinez speaks with Jhoancy Zapata, a Latina who co-owns Z-Axis Sports Management, a boutique marketing and sports agency representing clients across multiple sports.