Hot Copy

By Kate Toon & Belinda Weaver

What's Hot Copy about?

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon.

Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.

Download our free app to listen on your phone

Hot Copy episodes:

12.21.2021
Hot Copy Christmas Special!
Hello and welcome to this special festive episode of the Hot Copy Podcast. Belinda and I have come back together to roast some chestnuts, neck some egg nog and talk all things copy. So if you’re ready to put up...
09.23.2020
End of Series 1! Series 2 coming in 2021.
Did you know we've been creating this podcast since 2015 -- never missing an episode? Well, not until 2020. 2020 has been the year of "the surge" for us both. In this special episode, we go through how we've handled...
08.27.2020
Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden
Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at...
08.13.2020
Crinkly Copywriting: Can you still write great copy when you're 60+? with Mary Cameron
Figuring out what makes you unique is a tough but essential part of marketing your copywriting services. What if you’ve written for every type of business? What if you’ve seen it all and written the copy? Can oodles of experience...
07.16.2020
Creating content that connects for SaaS businesses with Kat Ambrose
SaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well you know big brands like Stripe, ConvertKit, Slack - well yes they need copy. And a particular type of copy....
07.02.2020
The secret to authority-boosting podcast pitches with Mai-Kee Tsang
Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You're a really important person who knows what they're talking about when you're been on a pod....
06.18.2020
The Ultimate Guide to Magazine Pitching with Rachel Smith
Do you want to know a secret? Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash Hits” when she was at...
06.04.2020
Why You Need a Personal Brand (and How to Create it) with Mike Kim
As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today...
05.21.2020
Human Centred Branding with Anita Siek
Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques. The point? To create...
05.07.2020
Copywriting for the arts with Ali Strachan
We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will...
04.22.2020
Copywriting and COVID19
Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too. Belinda is surviving on wine...
04.09.2020
Demystifying Tender Writing with Estelle Fallon
Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other industries have a much more complex...
03.11.2020
Medical copywriting unpacked with Nerissa Bentley
How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access. WHO NEEDS DOCTORS? We...
02.20.2020
Copy Collaboration: How to make it work
The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse. But can working with another creative brain be a...
02.19.2020
E110: Copy Collaboration: How to make it work
The highs, the lows and the letting go’s. The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse....
02.06.2020
Sending cold emails with Laura Lopuch
Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejection, over and over again? Many of us will find anything to...
02.05.2020
E109: Sending cold emails with Laura Lopuch
Discover the secrets of sending effective cold pitch emails to drum up more copywriting work. Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being...
01.15.2020
SEO copywriting: How to package it, sell it, and do a great job
SEO is a topic we've often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and sell it to clients....
01.15.2020
E108: SEO copywriting: How to package it, sell it, and do a great job
Setting realistic expectations and ensure you know all the things SEO is a topic we’ve often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed...
12.19.2019
Christmas tips and the secret to an explosive 2020
Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all...
12.18.2019
E107: Christmas tips and the secret to an explosive 2020
The infomercial episode Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your...
11.14.2019
The Art of Direct Response Copy with Glenn Fisher
Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast -...
11.13.2019
E106: The Art of Direct Response Copy with Glenn Fisher
Strategies and principles to make it easier. Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of...
10.24.2019
Ghostwriting with Cindy Childress
Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have...
10.23.2019
E105: Ghostwriting with Cindy Childress
How to write someone else’s story. Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. But have you ever been asked to write something more substantial than a...
10.03.2019
10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland
Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to countless freelancers about the challenges of our strange rollercoaster life and he...
10.02.2019
E104: 10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland
What years of freelancing and oodles of podcast interviews have taught Steve about freelance life Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio...
09.12.2019
The Hot Copy news you NEED to know
Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our...
09.11.2019
E103: The Hot Copy news you NEED to know
Updates, lessons and exciting plans for 2020 Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what...
07.18.2019
Making money writing ebooks - Steve Slaunwhite
Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be...
07.17.2019
E102: Making money writing ebooks – Steve Slaunwhite
Writing the book and bank big cheques Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there...
06.20.2019
Nailing Instagram with Ami Williamson
How do you get copywriting clients? It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics. But there are some platforms and techniques...
06.19.2019
E101: Nailing Instagram with Ami Williamson
The surprising platform that delivers copywriting leads How do you get copywriting clients? It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics. But there...
06.06.2019
The unexpected problem with copywriting success
When we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being successful. Is it all it’s cracked...
06.05.2019
E100: The unexpected problem with copywriting success
Is the grass really greener up the hill of success? When we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides...
05.02.2019
How to work with agencies with Kate Merryweather
As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they something you...
05.01.2019
E99: How to work with agencies with Kate Merryweather
Approaching, winning and keeping agency clients As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies...
04.18.2019
Is copywriting making you a bad parent?
Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park? It’s easy...
04.17.2019
E98: Is copywriting making you a bad parent?
Can you have a thriving business without sacrificing your family life? Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines...
04.04.2019
TCC IRL NYC: Super tips from the experts
We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not facts spoil the glamour. It was TCC IRL (The Copywriter Club In Real Life) and while we had a BLAST hanging...
04.03.2019
E97: TCC IRL NYC: Super tips from the experts
What do you wish you’d know when you started your copywriting career? We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not let facts spoil the glamour. It was TCC IRL...
03.21.2019
Sweary Copy: Smart tactic or too try hard?
To swear (in copy) or not to swear (in copy) that is the question. As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and...
03.20.2019
E96: Sweary Copy: Smart tactic or too try hard?
Is swearing in copywriting something you should try? To swear (in copy) or not to swear (in copy) that is the question. As copywriters, we’re always having to change the way we write to adapt to the times. And...
03.07.2019
From copywriting to copyking: How Rob Marsh mastered the art of copywriting
Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and more. He co hosts the...
03.06.2019
E95: From copywriting to copy king: How Rob Marsh masters the art of copywriting
Leveraging the experience of others to boost your own career Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding...
02.21.2019
Different type of copywriting clients (and how to manage them)
Are you ready for a journey into the past? We're going back in time for a special flashback. In this episode, we're sharing 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and...
02.20.2019
E94: Different copywriting clients and how to manage them
Are you ready for a journey into the past? We’re going back in time for a special flashback. In this episode, we’re sharing 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and...
02.07.2019
Psychology based copywriting tips: Cath Fowler
Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the salesy...
02.06.2019
E93: Psychology based copywriting tips: Cath Fowler
How to use language to persuade and sell Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how...
01.31.2019
Writing long form FB ads (that convert like crazy): Justin Blackman
We’ve all read those long-form Facebook ads and wondered if they really work. Would you be surprised to learn that some of the highest converting Facebook ads are the length of some long-form landing pages? Upwards of two thousand words!...

What's Hot Copy about?

Download our free app to listen on your phone

Hot Copy episodes:

Hot Copy Christmas Special!

End of Series 1! Series 2 coming in 2021.

Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden

Crinkly Copywriting: Can you still write great copy when you're 60+? with Mary Cameron

Creating content that connects for SaaS businesses with Kat Ambrose

The secret to authority-boosting podcast pitches with Mai-Kee Tsang

The Ultimate Guide to Magazine Pitching with Rachel Smith

Why You Need a Personal Brand (and How to Create it) with Mike Kim

Human Centred Branding with Anita Siek

Copywriting for the arts with Ali Strachan

Copywriting and COVID19

Demystifying Tender Writing with Estelle Fallon

Medical copywriting unpacked with Nerissa Bentley

Copy Collaboration: How to make it work

E110: Copy Collaboration: How to make it work

Sending cold emails with Laura Lopuch

E109: Sending cold emails with Laura Lopuch

SEO copywriting: How to package it, sell it, and do a great job

E108: SEO copywriting: How to package it, sell it, and do a great job

Christmas tips and the secret to an explosive 2020

E107: Christmas tips and the secret to an explosive 2020

The Art of Direct Response Copy with Glenn Fisher

E106: The Art of Direct Response Copy with Glenn Fisher

Ghostwriting with Cindy Childress

E105: Ghostwriting with Cindy Childress

10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland

E104: 10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland

The Hot Copy news you NEED to know

E103: The Hot Copy news you NEED to know

Making money writing ebooks - Steve Slaunwhite

E102: Making money writing ebooks – Steve Slaunwhite

Nailing Instagram with Ami Williamson

E101: Nailing Instagram with Ami Williamson

The unexpected problem with copywriting success

E100: The unexpected problem with copywriting success

How to work with agencies with Kate Merryweather

E99: How to work with agencies with Kate Merryweather

Is copywriting making you a bad parent?

E98: Is copywriting making you a bad parent?

TCC IRL NYC: Super tips from the experts

E97: TCC IRL NYC: Super tips from the experts

Sweary Copy: Smart tactic or too try hard?

E96: Sweary Copy: Smart tactic or too try hard?

From copywriting to copyking: How Rob Marsh mastered the art of copywriting

E95: From copywriting to copy king: How Rob Marsh masters the art of copywriting

Different type of copywriting clients (and how to manage them)

E94: Different copywriting clients and how to manage them

Psychology based copywriting tips: Cath Fowler

E93: Psychology based copywriting tips: Cath Fowler

Writing long form FB ads (that convert like crazy): Justin Blackman