In this episode, I sit down with Jim Tracy—aka The Grampion—a seasoned CEO, entrepreneur, and proud grandfather of 18 who shares how he’s built and scaled multiple podcasts over decades, from a live “legacy radio” for his team to his current show “The Grampion: Grandpa Chats with Champions.” We dive into his inspirations, memorable guest stories (like Navy SEALs trekking to the South Pole), lessons learned about consistency and audience engagement, monetization through niche sponsors, and advice for anyone thinking of starting a podcast regardless of age or tech hurdles .

To connect with Jim Tracy and dive deeper into his work,

Visit - https://thegrampion.com/

Follow him on your favorite podcast platforms by searching “The Grampion” (subtitle: Grandpa Chats with Champions). If you enjoyed this conversation, share it with fellow podcasters or creators, and drop Jim a message via his website to continue the dialogue.

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Timestamped Chapters:

0:00 Intro & Guest Welcome

0:50 Jim’s Background and “Grampion” Name Origin

1:29 First Podcast Attempt: Legacy Radio for Employees

3:15 Evolution: From Live Radio to Industry-Level Shows

4:43 Why Start “Grandpa Chats with Champions”

7:47 Timeline Clarification: COVID, Business Sales, Podcast Launch

8:39 Typical Guest Profile & Notable Stories (Navy SEALs, Adventurers)

12:47 Distribution: YouTube vs. Audio Platforms

15:21 Jim’s Book “Building Men” and Influencer Stories

17:12 Early Monetization: Sponsors Aligned with Niche

19:17 Podcasting Craft: Improving Questions & Listening

21:54 Production Support: Team & Tools Behind the Scenes

23:32 Time Investment: How Many Hours Per Week?

25:51 Episode Length Strategy: Finding the Sweet Spot

26:59 Listener Feedback: Handling Critique & Positive Messages

30:29 Release Schedule: Weekly Episodes Every Tuesday

31:48 Niche Podcast Benefits: Aligning Sponsors & Audience

33:14 Embarrassing Moments & Tech Mishaps

35:11 Future Plans: Upcoming Guests & Growth Aspirations

38:23 Key Benefits Gained: Knowledge, Connections, Community

41:39 Advice for New Podcasters: Don’t Be Shy, Stay Consistent

44:42 How to Connect with Jim Tracy

45:26 Episode Closing & Final Thoughts