What metrics really matter to social media marketers and marketing leaders?
We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest social media marketing questions.
This week, we speak with Buffer’s VP of marketing Kevan Lee, to discuss the metrics that really matter for social media marketers and how Kevan looks at challenges such as inflated video view counts and finding reliable data sources.
Hope you enjoy the episode!
- Dave & Hailley
About the Show:
Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.
The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.
We'd love for you to check out the detailed show notes at www.buffer.com/podcast
Check us out on Instagram - www.instagram.com/buffer
Check us out on Facebook - www.facebook.com/bufferapp
Check us out on Twitter - www.twitter.com/buffer

How a VP of Marketing Looks at Social Media Metrics

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

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Ready to unlock the secrets to YouTube growth? In this episode, we delve into the world of YouTube and share invaluable tips from YouTube creator Paul O'Malley. Learn how to harness the power of short-form content, optimize your posting schedule, and make the most of Buffer's new scheduling feature for YouTube Shorts. With Paul's expert guidance, we'll uncover the strategies you need to expand your audience, captivate viewers, and skyrocket your success on the platform. 
Cheers, Phill!
Shownotes:

 Learn more about Buffer + YouTube: https://buffer.com/youtube
 Paul’s YouTube channel: https://www.youtube.com/@paulomalley
 Paul’s Mastodon account: https://universeodon.com/@paulomalley


From Zero to 30K YouTube Subscribers in Six Months

Here’s a question that puzzles most social media users …
Why do some of my posts get more views than others?
It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach and have attempted to determine why some posts (with links) get less views than others. Tune in to hear why.
I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).
Create your Start Page today: Buffer.com/start
- Phill
Shownotes:

 https://www.agorapulse.com/social-media-lab/linkedin-comments-link/?ref=buffer-resources
 https://www.socialinsider.io/blog/linkedin-posts-with-link/?ref=buffer-resources


Why you shouldn't add links to your social posts

Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators who make both short and longer videos on the platform.
I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).
Cheers!
Phill 
Shownotes: 

 Ideal TikTok length data: https://twitter.com/stokel/status/1459171303227904000
 Wired article: https://www.wired.co.uk/article/tiktok-wants-longer-videos-like-not
  TikTok want longer videos: https://www.protocol.com/entertainment/tiktok-longer-videos-ads
  Paris Hilton's 10-min long TikTok: https://centennialbeauty.com/how-hiltons-10-minute-long-advertisement-won-tiktok/
  Umber's TikTok: https://www.tiktok.com/@bufferapp/video/7192654781238758699?lang=en
  Jess Hunt's TikTok: https://www.tiktok.com/@jesshunt02
  Research on TikTok CTR: https://www.tiktok.com/business/library/Auction_Ads_Creative_Tips.pdf
  Naomi Burtt's TikTok: https://www.tiktok.com/@naomiburtt
  Mitra's viral TikTok: https://www.tiktok.com/@bufferapp/video/7195600797516893486
  TikTok best practices: https://buffer.com/resources/get-started-on-tiktok/
  How to gain more TikTok followers: https://buffer.com/resources/tik-tok-how-to-get-followers/
  Best time to post on TikTok: https://buffer.com/library/best-time-to-post-on-tiktok/
  Get started with Buffer: https://login.buffer.com/signup?product=buffer&plan;=free




What is the Ideal TikTok Length?

Hello there! Today, we're talking about the brand new Buffer AI Assistant, a game-changer in the world of social media management. With the ability to suggest post ideas, write posts for you, optimize, shorten, or even translate your content, the AI Assistant is like having a virtual marketing assistant at your fingertips. Don't worry, it's not a replacement for creators, it's designed to help you tweak, improve, and optimize your work. Discover how the AI Assistant can help you save time, grow your followers, and create engaging, click-worthy posts for any channel. Join us for a beginner's guide to using AI in social media management!
P.S. This description was written entirely by Buffer’s AI Assistant!
Shownotes:

 Try Buffer’s AI Assistant: https://publish.buffer.com/content/new
 Learn more about Buffer’s AI Assistant https://buffer.com/ai-assistant/
 Umber’s blog about AI: https://buffer.com/resources/conflicted-ai-writer/
 Subscribe to our newsletter: https://buffer.com/newsletter
  Join our Discord community: https://discord.gg/EgGrmX6NTu


It’s Here… AI for Social Media Scheduling

Are you tired of feeling like just another number on centralized social media platforms? Look no further than Mastodon, the decentralized, open-source alternative to mainstream networks. In this episode, we dive into what Mastodon is, how it differs from traditional social media, and how to get started on the platform. From building a community to customizing your experience, we'll cover everything you need to know to join the Mastodon movement and take control of your online presence.
- Phill
Shownotes:

 https://savjee.be/videos/simply-explained/mastodon-and-fediverse-explained/
 https://instances.social/
  https://fedifinder.glitch.me/
  https://joinmastodon.org/
  https://buffer.com/mastodon


How a VP of Marketing Looks at Social Media Metrics

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