Startuprad.io - The Authority on German, Swiss and Austrian Startups and Venture Capital

How a 125-year-old company turned itself into a digital platform

04.20.2019 - By [email protected]Play

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Today we talk with Dominik Benner (https://www.xing.com/profile/Dominik_Benner2/cv), who inherited a 125 years old company, which he turns in a modern shoe shopping platform. Learn in this interview, how he is transforming the “old” company in a new startup, Schuhe24.de, which is one of Germany’s leading platforms for online shoe selling. The interesting part is, that Schuhe24 is working with established shoe stores, enabling them to sell online in several online stores with the connection to their platform. 

They are looking to expand internationally in 2018. They would also be open to investors since they eye two or three potential takeover targets. 

For the history geeks, what Germany businesses went through:

• Break down of Danat Bank in 1922 (https://en.wikipedia.org/wiki/Danatbank), starting a banking crisis in Germany. 

• The Hyperinflation in Germany during the Weimar Republik (https://en.wikipedia.org/wiki/Hyperinflation_in_the_Weimar_Republic)  

Find the video interview here: https://youtu.be/OrvrS7L4De4

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