In this episode of The Robb Green Show, we sit down with Abbey Kline, a top TikTok affiliate who’s made waves by leveraging the power of authenticity and relatability to outshine big brands. Abbey shares how she grew her influence by building trust with her audience and creating viral content that big-box retailers don’t want consumers to see. Abbey discusses her success with TikTok Shop, where 90% of her income comes from affiliate sales, and opens up about her next big challenge: shifting from affiliate selling to community building and potentially creating an agency of creators. Tune in to discover her strategy for staying ahead in the creator economy and learn how she’s planning to expand her business into coaching and services.

Timestamps:

0:00 - 5:00 - Introduction: Abbey Kline’s journey into TikTok and the creator economy

5:00 - 15:00 - Why people trust creators over big corporations: The power of relatability

15:00 - 25:00 - Abbey’s most viral TikTok video and how she builds trust with her audience

25:00 - 35:00 - The secret behind TikTok Shop’s success and how Abbey generates 90% of her income

35:00 - 45:00 - Transitioning from affiliate selling to community building and agency creation

45:00 - 55:00 - Exploring new income streams: Coaching and selling services

55:00 - 65:00 - Final thoughts: How creators can outshine traditional brands and what’s next for Abbey