#183 — Creative dynamo Amber Anderson is the founder of Tote & Pears, a branding and marketing agency with a female focus. For her, becoming an entrepreneur was about more than the business. It was about creating possibilities for her family, establishing a set of core values for her family, and aligning her business values and family needs holistically.

We first interviewed Amber on Episode #029 all about the birth of her son and her business. We invite her back to talk about what marketing to women looks like, how brands and agencies can better understand their target audience, and how to build a business that works for you and your family.

Tune in to this episode to hear returning guest Amber describe how she aligns family values with work values, the rebranding of her marketing to become female-focused, and why she is committed to keeping work and home life intertwined (while keeping her work weeks around 40-50 hours).

Full show notes at startupparent.com/183

How Brands Mess Up Marketing To Women (Amber Anderson)

Parent, founder, leader... tired? If you're starting a business or figuring out entrepreneurship AND you've got kids, this podcast is for you. Whether you're thinking about having kids or you're in the mayhem already, we're here to support working parents. Our mission? To tell the truth about motherhood, fatherhood, being a parent, and to inspire us to imagine new ways of working. So maybe we can get a little more sleep.

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When we first launched The Startup Parent Podcast in 2017, we did a series on some of our core values and guiding principles. Many of these core values have stood the test of time and helped to guide us over the last five years. Please enjoy revisiting this core values episode from earlier in the life of the podcast.

Core Value: Culture Change Starts With Stories

Show Notes: https://startupparent.com/021-sixth-gear-ability/

Stories Paint the Picture of Possibility

When we first launched The Startup Parent Podcast in 2017, we did a series on some of our core values and guiding principles. Many of these core values have stood the test of time and helped to guide us over the last five years. Please enjoy revisiting this core values episode from earlier in the life of the podcast.

Core Value: Most of us have a sixth gear we don't know about. 

Show Notes: https://startupparent.com/021-sixth-gear-ability/

Our Sixth Gear - The Hidden Power Within

When we first launched The Startup Parent Podcast in 2017, we did a series on some of our core values and guiding principles. Many of these core values have stood the test of time and helped to guide us over the last five years. Please enjoy revisiting this core values episode from earlier in the life of the podcast.
If you downloaded this episode before November 15th, you might have heard an episode of the Career Can Do podcast rather than our Startup Parent episode: Feelings Matter - Experience Greater Emotional Dexterity. So sorry about that! We had an uploading issue that has since been corrected. You can listen Feelings Matter - Experience Greater Dexterity right here: https://startupparent.com/020-feelings-matter/
Core Value: Feelings Matter - Experience Greater Emotional Dexterity 
 
Show Notes: https://startupparent.com/020-feelings-matter/

Feelings Matter - Experience Greater Emotional Dexterity

#225 — Birth is broken in America. It’s rooted in patriarchy, white supremacy, and a managed care system that pushes profits over people. This medical model provides substandard care that persists because it’s always been done that way—not because it’s rooted in evidence. In fact, plenty of evidence suggests that the managed care model causes widespread problems that affects every aspect of our society today.
Under this medical model, birth has become accepted as trauma, with as much as 30-40% of people who give birth reporting mistreatment or negative experiences. If we want to improve the outcomes of birthing people and families, we must unpack how and why our current system is failing us.
Allison Yarrow, award-winning journalist, speaker, and author, wants to change that narrative with the help of her latest book, “Birth Control: The Insidious Power of Men Over Motherhood.” There is so much power in a group of people who have been touched by birth. Humanity would not exist without the process of birth, when our bodies are at their strongest.
Allison’s goal is to open up conversations between people who have given birth, inviting us to share our stories and feel validated in them—no matter what they are.
Allison joined host Sarah K Peck on this episode of the Startup Parent Podcast to talk about why birthing is broken under our current healthcare system, and what we can do better in the future. They discuss:

The cascade of interventions and medicalization of birth.

The relationship between trauma and birth.

The importance of informed consent in care.

How a managed model of care leads to worse outcomes.

What we can do to change the birth experience in the future.

The episode is an invitation to unpack the intricacies of birth experiences and the existing systems that influence them so that we can rewrite the narratives around motherhood. Instead of trauma and disempowerment, we can embrace the power and vulnerability of the birth and transform it into an empowered, informed, and agency-driven experience.
SHOW NOTES
Full show notes at http://startupparent.com/227

Birth Trauma, Informed Consent, and the Flaws of Managed Care — (Allison Yarrow)

When we first launched The Startup Parent Podcast in 2017, we did a series on some of our core values and guiding principles. Many of these core values have stood the test of time and helped to guide us over the last five years. Please enjoy revisiting this core values episode from earlier in the life of the podcast.
 
Core Value: Plans Are Important. Things Rarely Go According to
Plan. 
 
Show Notes: https://startupparent.com/019-do-things-differently-core-value/

How Brands Mess Up Marketing To Women (Amber Anderson)

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