In an ongoing series congressional correspondent Kelsey Snell looks under the hood at campaigns. From how they raise money to what they do once they have it.

This episode, Kelsey looks at political advertising. She talks with two of the most respected political ad makers in the business. One argues that the best ad is the one that goes viral; the other believes the best ad is the one with the clearest message. 

This episode: campaign correspondent Asma Khalid and congressional correspondent Kelsey Snell

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How Campaigns Work: Advertising

Every weekday, NPR's best political reporters are there to explain the big news coming out of Washington and the campaign trail. They don't just tell you what happened. They tell you why it matters. Every afternoon.

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Texas's 15th Congressional District is held by Rep. Monica De La Cruz, a Republican. Her Democratic challenger is Michelle Vallejo. Organizers from both parties believe they've got the right message to win the district's Tejano voters.

This episode: senior White House correspondent Tamara Keith, congressional correspondent Claudia Grisales, and national political correspondent Mara Liasson.

This podcast was produced by Kelli Wessinger and Casey Morell. Our editor is Eric McDaniel. Our executive producer is Muthoni Muturi. 

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Tejano Votes And A Competitive Texas Congressional Race

The 2024 presidential race will come down to two key regions: the industrial Midwest and the Sun Belt, The number of white voters without a college degree is dwindling as a share of the total electorate, but can Trump's inroads with voters of color help him to make up the ground he needs to defeat President Biden?

This episode: senior White House correspondent Tamara Keith, political correspondent Danielle Kurtzleben, and senior political editor and correspondent Domenico Montanaro.

This podcast was produced by Kelli Wessinger and Casey Morell. Our editor is Eric McDaniel. Our executive producer is Muthoni Muturi. 

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Sneak Peek: NPR's Electoral College Map Analysis

Foreign aid legislation is advancing to a vote in the House thanks to Democratic support, as a third Republican signs on to the effort to oust Speaker Mike Johnson. And a prospective juror in the Trump trial was excused after the press published details that could have led to her being publicly identified.

This episode: political correspondent Susan Davis, political correspondent Danielle Kurtzleben, congressional correspondent Claudia Grisales, and senior political editor and correspondent Domenico Montanaro.

This podcast was produced by Kelli Wessinger and Casey Morell. Our editor is Eric McDaniel. Our executive producer is Muthoni Muturi. 

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Weekly Roundup: Congressional Bipartisanship, Trump Jury

The Biden campaign and allied groups are aggressively advertising to win over persuadable voters. Trump and his affiliates are almost nowhere to be found.

This episode: political correspondent Susan Davis, senior White House correspondent Tamara Keith, and senior political editor and correspondent Domenico Montanaro.

This podcast was produced by Kelli Wessinger and Casey Morell. Our editor is Eric McDaniel. Our executive producer is Muthoni Muturi. 

Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics.

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Biden Is Dramatically Out-Advertising Donald Trump. So Far.

Speaker Mike Johnson has split apart the foreign military aid package sent over by the Senate into separate bills, focused on Ukraine, Israel and Taiwan respectively. He's also moving forward on border legislation and other red-meat Republican policy issues in an apparent effort to appease hardliners and protect his own job.

This episode: political correspondent Susan Davis, national security correspondent Greg Myre and congressional reporter Barbara Sprunt.

This podcast was produced by Kelli Wessinger and Casey Morell. Our editor is Eric McDaniel. Our executive producer is Muthoni Muturi. 

Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics.

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How Campaigns Work: Advertising

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