Conversational search refers to the ability of search engines to understand and respond to user queries in a natural, dialogue-like manner, rather than relying solely on traditional keyword-based searches.

LLMs, with their advanced capabilities in understanding and generating human-like text, will play a pivotal role in enhancing conversational search and while there is no doubt that LLMs are here to stay, how the content , ecommerce and payment ecosystems evolve to leverage them is where monetisation methods will change.

Integration with IoT devices, emotion recognition and multimodal transitions will be some of the key factors to watch out for.

Just like the iPhone created the app industry and that became part of our everyday lives,  LLMs are just the foundational element in how search and online transactions change over the coming years.Unbiased recommendations based on indexing petabytes of data generated everyday is not an easy task , but technology has always evolved.

It’s the timing that will be important.