In this episode of the Small Business PR Podcast, Gloria Chou breaks down the AI tool she says is saving her over $10,000 a month and replacing multiple team members: Claude Cowork.

While most small business owners think of AI as just writing captions or emails, Gloria explains how “agentic AI” actually executes tasks across your business.

What Makes This Different

✔️ Not just writing—AI that completes tasks for you
 ✔️ Connects to your tools (Drive, Airtable, Calendar)
 ✔️ Analyzes data, workflows, and customer behavior
 ✔️ Works like a digital team, not just a chatbot

The 4 Roles It Replaces

📊 Social Media + Marketing Ops (analyzes content, finds leads)
 📈 Sales Manager (preps calls + drafts follow-ups)
 📅 Executive Assistant (calendar, emails, organization)
 📉 Data Analyst (tracks sales, retention, insights)

How She Uses AI Tools Together

→ Perplexity for research and PR trends
 → ChatGPT for brainstorming and writing
 → Claude Cowork for execution and automation

Key Takeaways

Why AI is no longer optional
 How to replace repetitive tasks
 Why execution—not information—is the real advantage

If you’ve felt overwhelmed by AI, this episode shows how to simplify it—and use it to scale without hiring a big team.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou z

Join Gloria Chou's PR Community

 https://www.facebook.com/groups/428633254951941

Additional Resources:

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