Paul provides tips to turn a bad experience into customer loyalty.

Show Notes

If you’ve been in sales long enough, you’re bound to tick off a customer.

“These service failures are actually….”

How can a customer become more loyal when we screw up?

“Nothing frustrates customers more than working with a salesperson that….”

Go on a deep-dive to figure out what happened.

“They [customers] have to feel comfortable in knowing that you’re going to take care of any future issues.”

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