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How Do You Create Content for Voice-Activated User Engagement?
Create Your Content for Voice-Activated User Engagement
We saw a significant uptick in voice-activated content in 2018 with the increased popularity of Amazon Alexa, Google Home, and of course, Siri.
This is a great time to shift our perspective from just asking, “How will my audience search to find my content?” to the new question of “What are some question my audience will ask Siri, Alexa, or Google Home to try to find my content?”
One shift you may want to consider when it come to creating headlines for your content is write your headlines in the form of questions.
Instead of “5 Ways to Break Through the Six-Figure Plateau as a Health Coach” your new headline could be “What are the Best Ways to Break Through the Six-Figure Plateau as a Health Coach?”
You can also create pieces of content that are the most natural questions someone would ask about your topic. If you provide health coaching, you could create longer articles or podcast episodes that are titled “What are the Greatest Challenges to Reaching Your Ideal Weight?” or “How Do I Meal Prep for a Travel Week Without Falling Off My Regimen?”
Lead with the questions you’re anticipating your audience is asking their devices. It creates a more organic connection between your user’s voice searches and your content.
Copy and Content for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Copy and Content for Thought Leaders Flash Briefing by visiting bit.ly/CopyContentFlash and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookCreate Your Content for Voice-Activated User Engagement
We saw a significant uptick in voice-activated content in 2018 with the increased popularity of Amazon Alexa, Google Home, and of course, Siri.
This is a great time to shift our perspective from just asking, “How will my audience search to find my content?” to the new question of “What are some question my audience will ask Siri, Alexa, or Google Home to try to find my content?”
One shift you may want to consider when it come to creating headlines for your content is write your headlines in the form of questions.
Instead of “5 Ways to Break Through the Six-Figure Plateau as a Health Coach” your new headline could be “What are the Best Ways to Break Through the Six-Figure Plateau as a Health Coach?”
You can also create pieces of content that are the most natural questions someone would ask about your topic. If you provide health coaching, you could create longer articles or podcast episodes that are titled “What are the Greatest Challenges to Reaching Your Ideal Weight?” or “How Do I Meal Prep for a Travel Week Without Falling Off My Regimen?”
Lead with the questions you’re anticipating your audience is asking their devices. It creates a more organic connection between your user’s voice searches and your content.
Copy and Content for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Copy and Content for Thought Leaders Flash Briefing by visiting bit.ly/CopyContentFlash and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”