We brought together 14 founders across 13 businesses building on Shopify and asked every single one the same question: How do you know when it's time to pivot?

We've put together the playbook for the hardest decisions to make in business—the leap, the kill, the walk-away, and the quiet voice you almost ignored.

Featuring Catherine Goetze (Physical Phones), Melanie Bender (LORE), Jing Gao (Fly By Jing), AC Hampton (Supreme Ecom), Melissa Palmer (OSEA), Kevin and Jin Chon (Coop Sleep Goods), Aishwarya Iyer (Brightland), Matt Hassett (Loftie), Vy Nguyen (Avocado Green), Drew Scott (Lone Fox), Sean Reyes (Shock Surplus), Carmen Dianne and Kara Still (Prosperity Market), and Sara Sugarman (Lulu and Georgia).

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