For a long time marketers and advertisers believed that the real value of location data lay in targeting a specific individual in real time, but now it’s becoming secondary to finding insights into audiences, consumer journeys and offline shopping behavior. 
The increased role of AI in ad buying makes this trend an ever more important used case.

For a long time marketers and advertisers believed that the real value of location data lay in targeting a specific individual in real time, but now it’s becoming secondary to finding insights into audiences, consumer journeys and offline shopping behavior. The increased role of AI in ad buying makes this trend an ever more important used case.

For a long time marketers and advertisers believed that the real value of location data lay in targeting a specific individual in real time, but now it’s becoming secondary to finding insights into audiences, consumer journeys and offline shopping behavior.&nbsp;
The increased role of AI in ad buying makes this trend an ever more important used case.&nbsp;

How do you use location data to build a better customer journey

HackrLife is a Podcast on the practical application of AI and PLG in growth and product marketing. I am @ Growth marketer for Google's AI product suite and have a decade of growth experience across Google, Linkedin, Adobe,SAP and IBM.
In every episode, I share practical AI use cases, the latest in AI research along with no-code automation workflows and growth tactics which I am building in the open in my spare time. 
Real demos, real tear-downs of AI theory versus practical use case. Perfect for marketers, founders, and creators who want actionable takeaways on AI over hype.

Technology

HackrLife is a Podcast on the practical application of AI and PLG in growth and product marketing. I am @ Growth marketer for Google's AI product suite and have a decade of growth experience across Google, Linkedin, Adobe,SAP and IBM. In every episode, I share practical AI use cases, the latest in AI research along with no-code automation workflows and growth tactics which I am building in the open in my spare time. Real demos, real tear-downs of AI theory versus practical use case. Perfect for marketers, founders, and creators who want actionable takeaways on AI over hype.

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How do you use location data to build a better customer journey

How do you use location data to build a better customer journey