Loan Officer Marketing with Chris Johnstone

How Erica Bille Is Closing Mortgage Deals on Autopilot with AI + Concierge Calling


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Erica Bille went from solo originator to consistently growing her mortgage business using four scalable pillars — database marketing, qualified agent partnerships, live Concierge phone follow-up, and SEO + AI to get organic inbound deals. In this episode, she breaks down how she's stacking predictable deal flow without burning herself out making calls all day.

Here's what you'll learn:

  • Her exact database calling system that generated 14+ refinance deals from past clients — with AI + human collaboration.
  • How she's booking 5–7 agent appointments a week using a concierge caller and a value-based script agents actually say yes to.
  • Why she's already getting refi clients from Google — and how her ChatGPT rankings are about to start firing off real leads next.

If you're a loan officer serious about scaling with systems — not stress — this is a must-listen.

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Loan Officer Marketing with Chris JohnstoneBy Chris Johnstone

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