Sign up to save your podcasts
Or
Share How GymShark & Lounge Empower Creativity - Jo Bird
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How GymShark & Lounge Empower Creativity - Jo Bird
Jo Bird transitioned from Rankin Photography to a three-month adventure in Australia at 27. Upon her return, she became the Creative Lead for GymShark and Lounge, two of the UK's biggest brands. With her innovative approach, Jo played a key role in helping these brands break through in a competitive market. Now, she’s on a mission to establish her own personal brand after embracing new opportunities following redundancy.
Follow Jo:
https://www.linkedin.com/in/justjobird?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
https://www.instagram.com/justjobird?igsh=MXdhM3RyMWJiNmIzZA==
https://www.tiktok.com/@justjobird?_t=8pxkGlk51U1&_r=1
Follow Olly:
https://www.instagram.com/olly.303/
https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc
https://www.linkedin.com/in/olly-fawcett-668566177/
00:00 Introduction to Jo Bird
02:00 Creativity in Jo's Family
04:20 Growing Up in Her Sister's Shadow
06:30 Limited Exposure to Creative Careers
09:30 Dropping Out of University
12:46 Moving to London for Work
17:00 Opportunity at Rankin's Studio
27:20 From Launch Party to Chicken Shop
32:00 Building a Creative Portfolio
34:30 Working with Jonathan Knowles
46:38 Joining GymShark as a Creative
58:30 Attracting Diverse Creative Talent
01:08:52 Headhunted by Lounge Underwear
01:17:24 Community-Building as Strategy
01:23:20 Work Culture at Lounge
01:29:20 Transitioning to Freelance Work
View all episodes
By Olly FawcettJo Bird transitioned from Rankin Photography to a three-month adventure in Australia at 27. Upon her return, she became the Creative Lead for GymShark and Lounge, two of the UK's biggest brands. With her innovative approach, Jo played a key role in helping these brands break through in a competitive market. Now, she’s on a mission to establish her own personal brand after embracing new opportunities following redundancy.
Follow Jo:
https://www.linkedin.com/in/justjobird?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
https://www.instagram.com/justjobird?igsh=MXdhM3RyMWJiNmIzZA==
https://www.tiktok.com/@justjobird?_t=8pxkGlk51U1&_r=1
Follow Olly:
https://www.instagram.com/olly.303/
https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc
https://www.linkedin.com/in/olly-fawcett-668566177/
00:00 Introduction to Jo Bird
02:00 Creativity in Jo's Family
04:20 Growing Up in Her Sister's Shadow
06:30 Limited Exposure to Creative Careers
09:30 Dropping Out of University
12:46 Moving to London for Work
17:00 Opportunity at Rankin's Studio
27:20 From Launch Party to Chicken Shop
32:00 Building a Creative Portfolio
34:30 Working with Jonathan Knowles
46:38 Joining GymShark as a Creative
58:30 Attracting Diverse Creative Talent
01:08:52 Headhunted by Lounge Underwear
01:17:24 Community-Building as Strategy
01:23:20 Work Culture at Lounge
01:29:20 Transitioning to Freelance Work