How I Positioned That: Pluralsight's CMO, Lindsay Bayuk
04.07.2021 - By The Product Marketing Experts
When it comes to “training” vs. “learning”, which do you prefer? Lindsay noticed customers’ common answer was the latter, and her team pivoted Pluralsight's positioning as a “tech learning platform”. She was fulfilling the first of 4 pillars for positioning: Intelligence, or continuous research that informs all positioning decisions at the company. Tune in to hear about the other 3 pillars of positioning, as well as the 3 tier framework and the importance of establishing different customer personas.