Growing my marketing business during the most competitive time

How I Started My Marketing Endeavor


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Episode Overview:

In this episode, I’m sharing my personal journey of expanding my marketing business right here in Chicago, one of the most competitive markets around. As a native Chicagoan and the owner of a woman-led company, I've faced unique challenges and opportunities that come with growing a business in this vibrant city. Join me as I break down how I've navigated the competitive landscape and what strategies have been key to my success.

Key Topics Covered:

  1. Finding My Niche:
    • Focused on small, women-owned businesses in Chicago.
    • Tailored marketing strategies to resonate with diverse local communities.
  2. Building Trust, Chicago-Style:
    • The importance of strong, honest relationships with clients.
    • How treating clients like neighbors has led to long-term success and referrals.
  3. Staying Ahead with Chicago Grit:
    • Investing in the latest marketing tools and analytics.
    • How embracing innovation has kept my business competitive.
  4. Agility in an Ever-Changing Landscape:
    • Adapting to new trends and challenges in Chicago’s dynamic market.
    • Maintaining flexibility to help clients succeed in a competitive environment.
  5. Empowering Others, Empowering Chicago:
    • Supporting a team of passionate individuals.
    • Contributing to Chicago’s entrepreneurial ecosystem and local success.
  6. Looking Ahead with Chicago Pride:
    • Reflecting on the challenges and rewards of growing a business in Chicago.
    • The role of resilience, creativity, and authenticity in driving success.

Episode Highlights:

  • Real stories and lessons learned from my experiences.
  • Practical insights for entrepreneurs and marketers in competitive markets.
  • How the spirit of Chicago has shaped my approach to business.

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Growing my marketing business during the most competitive timeBy Marcella Santori