The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts. 

On this week's episode of Content Marketing, Engineered, I spoke with Nikki Gonzales, Head of Partnerships at QuoteBeam and host of the Automation Ladies podcast. As a millennial with a storied work history in the industrial manufacturing and software industries, Nikki brought a fresh point of view on how to market and sell to engineers and technical buyers.

We discussed how ignoring your outdated internal processes can cost you young talent, whether you should gate your assets with a form, whether you should have pricing and inventory listed on your website, and the best social media strategy to reach engineers of all ages. 

Resources

• Connect with Nikki on LinkedIn
• Listen to the Automation Ladies podcast

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.