What is the perfect length of a press release? What length should it be to attract a journalist to want to read it?
In this episode I share some stories of what it is like to be on the receiving end of press releases in a newsroom and what I looked for as a news editor.
The episode contains 4 takeaways to help you write your future release.

What is the perfect length of a press release? What length should it be to attract a journalist to want to read it? In this episode I share some stories of what it is like to be on the receiving end of press releases in a newsroom and what I looked for as a news editor. The episode contains 4 takeaways to help you write your future release.

What is the perfect length of a press release? What length should it be to attract a journalist to want to read it?
In this episode I share some stories of what it is like to be on the receiving end of press releases in a newsroom and what I looked for as a news editor.
The episode contains 4 takeaways to help you write your future release.&nbsp;
 
 
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How long should a press release be?

Former journalist, broadcaster, news editor and current PR, explores PR ("public relationship" marketing, not just "press relations") techniques that actually work for serious startups and growing organisations. 
The show is a mix of short insights, sometimes from the field of PR work itself, sometimes discussions with other people, all talking about techniques you can try in bite-sized episodes of around 10 minutes in length. 

Find out more at: www.ThePublicRelationsPodcast.com

Business

Former journalist, broadcaster, news editor and current PR, explores PR ("public relationship" marketing, not just "press relations") techniques that actually work for serious startups and growing organisations. The show is a mix of short insights, sometimes from the field of PR work itself, sometimes discussions with other people, all talking about techniques you can try in bite-sized episodes of around 10 minutes in length. Find out more at: www.ThePublicRelationsPodcast.com

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How long should a press release be?

How long should a press release be?