002: How Michael Kilpatrick’s Membership Site Helps Farmers Scale - and Succeed - in a Highly Competitive Field

In 2017, after running a business farming organic vegetables on a large scale, Michael Kilpatrick came to a realization: there’s a massive need for great education in the farming industry. Many aspiring farmers know how to grow vegetables, but few understand how to market or sell their products, build businesses, hire teams, and manage people. He founded In The Field Consultants to help independent, organic farmers succeed in the United States, where the agriculture industry is far more supportive of massive monocrop farms. After realizing that he was providing the same resources and tools to so many of his clients, he launched a membership program. He currently serves about 170 farmers internationally, many of whom have doubled their year-to-year revenue without spending more hours on their farms. His membership service allows him to bring in a recurring revenue stream while providing greater value to his clients — and allowing him more time with his young family. Today, Michael joins the podcast to talk about the unique challenges that so many independent farmers face, how he leveraged his unique combination of skills to launch his membership service, and how he scaled in the era of Blue Apron and Amazon Fresh.   Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/02