Overdrive Radio

How military service set these trucking entrepreneurs straight on course to biz success


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Today, a special edition of Overdrive Radio marks the federal Veterans Day holiday, commemorating the military service of so many around the United States. In the podcast, in particular, we'll honor the stories of two vets -- Army and Navy, respectively -- who are equally clear-eyed emphasizing what their service meant for their long careers in trucking business ownership.
After medically retiring from the Army as an E6 Staff Sergeant following deployment to Iraq during Desert Storm trucking as convoy security, Florida-headquartered (Ocala area) owner-operator Scott Reese operates Reese Services with his own authority, utilizing a 2021 Freightliner Cascadia. Reese also runs a box truck with a driver employed for it that operates more locally.
Roger Burdgette, meanwhile, is headquartered near the Savannah ports in Georgia as CEO of Podium Logistics. He's built the fleet to now 50 trucks, serving the container port but also flatbed needs of customers in the area.
Both business owners happen to be beneficiaries as veterans of the SelecTrucks Freightliner-affiliated dealer network’s "Proud to Serve" benefit program for veterans, offering essentially a cash credit on purchases of power units, factory-backed warranties and more at one of the now 44 SelecTrucks locations nationwide: https://www.selectrucks.com/special-offers/veterans-discount/
That program celebrates a significant milestone in its eight-year run since Proud to Serve was launched in 2017 as a way to give back to military servicemembers among SelecTrucks customers. As Daimler Trucks Remarketing President Chris Backeberg noted, the program’s now delivered more than $1 million worth in savings to military vets.
Each veteran’s used-truck purchase comes with $6,500 back with up to two options selected from:
**A down payment match
**A warranty upgrade
**And/or new tire purchase assistance.
In addition to the discount, SelecTrucks donates $500 for each qualifying truck purchase to a charitable organization supporting veterans. Total donations have reached more than $80,000 since 2022, including a $25,000 donation this year. Said Backeberg, “We’re proud to stand behind veteran entrepreneurs as they build their business. Saving these men and women over $1 million is our way of showing appreciation for their service and sacrifice.”
Via the podcast, dive into conversation with Scott Reese, whose partner dealer in Jacksonville, Florida, helped him out of more than one jam in recent years. That's in addition to delivering that $6,500 discount. The dealer was particularly helpful when Reese was diagnosed with cancer some years back and had to come off the road for a time.
Following Reese, Roger Burdette stresses how military service truly set him up with the self-discipline needed for a drive to entrepreneurship in trucking. The 50-truck Podium fleet isn't his first trucking-company rodeo, either, started up in 2018 after a previous fleet he grew to 30 trucks over more than a decade was sold to an interested buyer. Like Reese, he’s also benefited from the SelecTrucks "Proud to Serve" discount, with around 70% of his fleet procured from the dealer.
Both men offer recognition for the importance of Veterans Day for the country, and for them specifically, too. Roger Burdette personally remember those who gave much more than himself, as he put it, when the day rolls around each Fall. "When it rolls around I really think about those who had even more sacrifice than we did," he said. "There's a different day for that," he knows. Yet "there's different degrees of sacrifice, and that's huge."
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