This week on StrictlyVC Download, TechCrunch Editor-in-Chief Connie Loizos speaks with Kara Nortman, co-founder of Monarch Collective, the first fund dedicated exclusively to women’s sports. Nortman launched this $250 million fund in 2023—right before women’s sports exploded into the mainstream. But she didn’t just get lucky: she helped create the market by co-founding Angel City Football Club, which went from zero to $30 million in revenue and proved you could pack stadiums for women’s soccer. The two discuss Monarch’s unusual approach, wherein the team makes highly concentrated bets, then invests time that most PE firms would not. They also discuss into whether the numbers work, where the revenue actually comes from (merchandise, sponsorships, ticket sales, media deals), and whether this boom is sustainable.

00:00 - Introduction

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