How much is your popularity worth in your business?! Give me 10 minutes to change your mind about vanity metrics on social media, up-level your Instagram game, and build trust with a small audience because I have news for you:  As a business owner, profitability is WAY more important than being popular. Because can we normalize talking about what really keeps you in business? Spoiler Alert: It’s not your passion for what you do, why you do it, or consistently posting Reels *gasp!*  Are those things vital to your overall growth and success? Absolutely! But loving what you do doesn’t pay the bills. Making a PROFIT is what keeps you in business. You provide a product and/or service that is valuable, needed, and WORTH paying for. It’s time to hold your head up high, be proud of what you offer, and charge accordingly, and I want to help you do just that in my course, S.O.S. Selling on Social. Play this episode NOW, and head to https://www.startsellingonsocial.com to learn more about S.O.S. Selling on Social. But hurry–the doors close on Friday, October 21st at 5pm PT!

How Much Is Your Popularity Worth?

The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.

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Tell me if you can relate to this…

When I get obsessed with something, I start to see a new level of results. But I have to fully immerse myself into that ONE thing and give it my all.

You see, being obsessed helps you narrow down your focus and allows you to dedicate more mental energy (and time) to make quicker progress.

In this episode I’m spilling the tea on my latest obsession, what I’ve learned and realized in quarter one, and the most creative way I’ve ever pitched myself to be on a podcast. (spoiler alert: the crazy podcast pitch worked!)

Click play to hear all of this and…

(00:00:16) THIS is how I know I’m about to level up.

(00:02:18) The decision (and mindset shift) I made that’ll help grow my podcast.

(00:04:21) What the numbers showed me when I analyzed my podcast data.

(00:06:12) The experiment I did that helped set me up for future success.

(00:08:04) The absolute BEST way to network.

(00:13:45) The most interesting thing I learned in Lake Tahoe while spending time with a group of male entrepreneurs.

(00:19:06) The most creative way I’ve ever pitched myself to be a guest on a podcast.

(00:21:49) The reason I’m glad I attended a mastermind while in the midst of a promotional period (even though I wasn’t sure about it).

(00:27:11) The thing everyone wants to avoid even though it helps you grow.

(00:29:44) The emotional rollercoaster I went on and how it ended.

(00:34:11) How I started finding a balance between work and relaxation.

(00:35:16) Why you should reflect on your past experiences and consider them as necessary steps to building.

Resources Mentioned:Listen to The Framework You Need When You Pivot with Sam Parr >>HERE<<.Listen to Investing, Fundraising, and Podcasting: How Perseverance Leads to The Greatest Successes with Josh Muccio >>HERE<<.For full show notes, visit: https://jasminestar.com/podcast/episode421

Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New Opportunities

Can I be real with you for a moment? I mean, you listen to the podcast so I already know you’re a real one.

OK, here I go: I'd rather have someone disappointed, upset, or disliking me for being 100% true to myself, than being a mere carbon copy of who they think I should be.

And that’s a special kind of peace that I wish for you, too.

In this episode that originally aired on the "I Dare You" podcast with Darrin Johnson, I spill the tea on how I was able to adopt this mindset. You’ll also get a (loving) kick in the pants that’ll inspire you to live a more authentic and purpose-driven life.

Click play to hear all of this and…

(00:00:01) The path that led me here to this moment.

(00:04:13) The exact moment of realization I had about living a purposeful life.

(00:08:15) The importance of owning your own decisions.

(00:13:20) What you must do to identify your purpose and forge your own path.

(00:17:12) Finding inspiration and recognizing envy as signals, taking action to explore and align with one's purpose.

(00:19:19) How your purpose can change with actions and experiences.

(00:20:09) What I encourage YOU to do to protect your energy (I’m the Queen of this).

(00:27:09) What I believe to be a HUGE trust-builder.

(00:30:31) My personal approach to creating content.

(00:34:15) Jasmine shares her perspective on using social media as a tool for business and time allocation.

(00:40:19) What to do when you’re experiencing comparison and how it shows up in these THREE ways.

(00:45:07) What I (double-dog) dare you to do.

For full show notes, visit: jasminestar.com/podcast/episode420

Living an Intentionally Full and Authentic Life with Darrin Johnson

When it comes to building a *GREAT* team, let’s just say there are some lessons that I learned the not-so-easy way.

But that’s ok… because now I’m able to share them with you. (worth it!)

Some lessons were as simple and light as implementing mental health days (and scheduling them strategically.)

Others, well, let's just say they stung a bit.

In this episode, you’ll learn the exact strategies my team and I use to create a more productive, feedback-driven, and mentally healthy team culture. (Psst: I’m even giving you my exact team meeting formula to keep things movin’ and groovin’!)

Click play to hear all of this and…

(00:01:04) What the whole team and I do (and don’t do) to increase productivity.

(00:09:49) How the team and I improve, save time, and reach our goals faster.

(00:16:52) Why we implemented monthly mental health days (and the details behind them).

(00:17:54) The extra thought that has gone a *long way* for mental health days and holidays.

(00:19:40) What every leader must do to foster trust and independence in the team.

(00:21:22) The importance of not settling for mediocrity and continuously pushing for improvement.

(00:23:06) The risks of complacency and what it can affect in your business.

(00:24:09) The number one morale and productivity killer. (Avoid this at all costs!)

(00:30:25) Your action step!

Sources:

- Forbes, *[How To Reduce Unnecessary Meetings At Work](https://www.forbes.com/sites/carolinecastrillon/2023/01/05/how-to-reduce-unnecessary-meetings-at-work/?sh=4d14bc5e4b20)*, Caroline Castrillon

For full show notes, visit: [jasminestar.com/podcast/episode419](http://jasminestar.com/podcast/episode419)

Five Things My Team and I Do to Stay Productive and Reach Our Goals

STOP: you’ll need to prepare your hearts for this one…

You’re about to experience an inside look with some of the most brilliant minds discussing business, entrepreneurship, and development.

How brilliant you ask? Well…

Jocelyn Moore: Jay Rockefeller, (the U.S senator) pulled up a seat at the table for her, literally.

Chelsea Grayson: American Apparel and True Religion recruited her to be their CEO, and she made them profitable again.

Susan Sierota: built and sold a billion-dollar business, and is now my mentor.

If you’re ready for a discussion on what it takes to truly make it in business, these women have walked the walk to turn their desires into reality and have some invaluable insights to share.

In this episode you’ll hear personal stories of the emotional aspects of entrepreneurship, practical advice on seeking mentors and sponsors, and the answers to some GREAT business questions from my Instagram community.

Click play to hear all of this and… (00:00:01) Introductions of the BRILLIANT women in business participating in the roundtable conversation. (00:02:09) How these three women first connected and changed lives (like mine!). (00:03:30) The importance of sponsorship and how it differs from mentorship. (00:07:04) Personal stories of how these women were sponsored and the impact it had on their careers. (00:10:45) What the younger generations need to succeed. (00:13:13) The importance of giving back and supporting other women in their careers. (00:14:38) Advice on choosing a mentor and assessing the return on investment. (00:16:30) Strategies for reaching out to potential mentors and building relationships with them. (00:17:42) The importance of letting relationships with potential mentors develop naturally over time. (00:17:46) A discussion on identifying and leveraging your current network for mentorship. (00:18:53) Debate on paying/charging for mentorship/ (00:22:05) The importance of relationships (regardless of the person’s current status or connections). (00:25:52) How to manage expectations and boundaries in relationships. (00:32:29) The right time to launch a product or service. (00:35:46) What you should know BEFORE launching a new offer. (00:45:43) How these women balance personal life and entrepreneurship. (00:50:28) The underlying motivations that drive entrepreneurs.

For full show notes, visit: https://jasminestar.com/podcast/episode418

Business Questions Answered: Roundtable Discussion with Brilliant and Successful Women

Have you ever wondered how struggling companies turned things around to be successful again? I know I sure have. I always wonder what the bottleneck was… Was it the leadership? The products? The operations? The experience? This is why I was THRILLED to bring on Chelsea Grayson to hear all about her experiences doing this exact thing! Chelsea was sought after and brought in as the CEO of True Religion and American Apparel to make them profitable again. Think: bar rescue, but for renowned retail companies. We love a good transformation, am I right? In this episode, you’ll get an inside look into the rebrand strategies that took place to turn things around for American Apparel and True Religion. Click play to hear all of this and… (00:01:49) Chelsea’s answer to the question, “Can you have it ALL in life?” (00:02:40) Chelsea’s experience as a single mom and the challenges of balancing career and family. (00:06:31) Chelsea’s career progression and the renowned companies she’s been a CEO at. (00:08:19) How she developed the skill of fearlessness in approaching challenging situations at work. (00:09:54) Chelsea’s decision-making process and transition to the role of General Counsel at American Apparel. (00:16:07) Chelsea’s decision to take on a VERY challenging opportunity despite financial limitations. (00:17:52) How Chelsea handles problems step by step. (00:26:10) The details Chelsea implemented in her rebrand strategy at American Apparel that made it profitable again. (00:29:40) The challenges Chelsea faced when revamping the brand at True Religion. (00:38:26) How to get chosen in a career or sector you want to be in. (00:43:38) Chelsea’s personal experience of overcoming a scary situation. (00:46:44) How Chelsea dealt with rejection when she was passed up for a board position. For full show notes, visit: jasminestar.com/podcast/episode417

How Much Is Your Popularity Worth?

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