Nat Eliason is the founder of Cup & Leaf, the world's most popular resource for tea lovers.

In this episode, Nat reveals his closely guarded SEO technique that drives sales directly from his articles, the little used lead magnet strategy that boosts opt-ins AND sales, exactly how he was able to grow his blog from 0 to 100k visitors/month without having to do any of the blogging himself, and way, way more.