In episode #1116, we discuss our different approaches to business. Tune in to hear where we differ and if it matters. TIME-STAMPED SHOW NOTES:  [00:25] Today’s Topic: Our Different Approaches to Business [00:33] Neil has been in business for 17...

How Neil and Eric View Business Differently | Ep. #1116

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cover the effectiveness of trend jacking as a marketing strategy and evaluate the financial returns from sports team sponsorships and events, which may not always be significant. We wrap up with a discussion on the rebranding of Staples Center to Crypto.com Arena.
 
Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Long-form content boosts SEO?, The return of SEO A/B testing, $7.6B revenue from the eclipse, & more
(01:15) Does long form content still matter for SEO?
(04:34) Is SEO A/B Testing Back?
(12:00) The Eclipse helped generate 7.6 billion dollars in revenue
(14:12) Is it worth having your company logo on a sports jersey?
(18:20) That’s it for today! Don’t forget to rate, review, and subscribe!

 
Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:




What should we talk about next? Please let us know in the comments below


Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.

Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions.
 
Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: What big brands sell, Mcdonald’s Netherlands billboards that smell like french fries, & more
(01:15) What big brands actually sell
(02:52) Mcdonald’s Netherlands put up unbranded billboards that smell like french fries
(03:11) Is the marketing industry recovering?
(08:56) The Instagram $1B acquisition revisited - how to think about m&a;
(18:53) That’s it for today! Don’t forget to rate, review, and subscribe!

 
Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:




What should we talk about next? Please let us know in the comments below


Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.

What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how

In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate email outreach and social media content, and to build vibrant online communities. 
 
Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Experiments we are running and Tools we are using
(01:15) Experiments we are running 
(12:00) Tools we are using
(17:30) That’s it for today! Don’t forget to rate, review, and subscribe!

 
Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:




What should we talk about next? Please let us know in the comments below


Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.

Experiments we are running and Tools we are using

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in Western civilization, and the importance of reading and writing in personal growth and communication.
 
Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Introduction and David’s Background
(09:38) Building an Audience through Unique Ideas and Intellectual Assets
(31:16) The Influence of Faith on Philosophy and Work
(44:02) The Pitfalls of American Idolatry
(53:18) The Importance of Asking Big Questions
(01:00:56) The Impact of Jesus on Western Civilization
(01:08:06) The Power of Writing and Communication
(01:19:18) The Importance of Reading and Writing

 
Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:




What should we talk about next? Please let us know in the comments below


Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.

The Writing Secrets That Create Billionaires | David Perell

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A; strategies in business growth, influencer marketing, speaker fees, the potential acquisition of HubSpot by Google, and more.
 
Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Interview podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
(01:15) Interview Podcast Getting Stale
(16:18) Optimizing Sleep and the Counterproductive Nature of Over-Optimization
(33:47) Private Equity and Buying Businesses
(41:36) The Future of Robots: Tesla vs. Apple
(50:27) Monetization Strategies: Building a Community
(58:56) Money as a Tool for Personal and Family Goals
(01:07:40) The Importance of Struggle and Character Building
(01:16:26) JK Rowling's Influence and Impact
(01:25:29) Erwan's Smoothie Collabs and Cultural Relevance
(01:35:51) That’s it for today! Don’t forget to rate, review, and subscribe!

 
Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:




What should we talk about next? Please let us know in the comments below


Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.

How Neil and Eric View Business Differently | Ep. #1116

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