The Kickback With Keri

How One Wine Brand is Building Black Legacy, One Bottle at a Time with Jon’ll Boyd


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Wine isn’t just a drink, it’s a catalyst for community, legacy, and change.

In this episode, host Keri kicks back with Jon’ll Boyd, co‑founder of Boyd Cru Wines, Maryland’s first Black family‑owned wine company. With her husband Matthew, Jon’ll turned a shared passion into a purpose-led business rooted in connection, quality, and community empowerment.

In this episode you'll learn:

  • How family stories and heritage shape their winemaking vision
  • Why they prioritize high‑quality, additive‑free wines that genuinely taste great
  • The power of crowdfunding & intentional investment in community businesses
  • How they’re building a tasting room that uplifts small, local founders
  • Why wine can be a tool for accessibility, not elitism

By the end, you’ll see wine as more than a sip, you’ll see it as a strategy for connection, legacy, and belonging.

Connect with Jon’ll Boyd:
Website  → boydcruwines.com
IG  → @boydcruwines
FB → @boydcruwines

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The Kickback With KeriBy Keri Henderson