How Onogo Boosted Its Growth by Enhancing Its Employees’ Knowledge and Skills

Last Updated on March 30, 2021 by Owen McGab Enaohwo

Florinela Serban was saddled with the responsibility of streamlining the business processes at Onogo when she transitioned from being a customer service manager to the head of operations.

Having worked in the organization’s customer service department for five years, she was aware of a need to create a more solid operational structure with a workflow system.

She did not want just any kind of system but one that would be a part of the company for the long haul.

After trying a few systems on the market, Florinela was convinced that SweetProcess was the real deal. She tells us how the software has helped in fine-tuning the company’s expansion. 

About Onogo

Established in Jersey, Channel Islands UK in 2008, Onogo is an e-commerce business that offers a wide range of consumer products at competitive rates. It provides the best online value and service via several channels including Amazon. 

Onogo has grown to become an elite Amazon seller. It is among the top 1,000 global sellers on the platform—a feat attained through hard work, dedication, and a knack for continuous improvement.

The organization recognizes the importance of business partnership and that has been part of its natural evolution. It partners with top brands to get their products to consumers across the globe. 

Referred to as the Home of Top Brands, the company’s biggest asset is its team of local Jersey people who deliver on its promises.

Florinela Serban, Head of Operations at Onogo

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The Challenge of Managing Change 

A business that fails to adapt to its growing needs stands a risk of becoming obsolete. As the company began to expand, there were rising demands from its customers and partners. Keeping up with this change was difficult in the absence of a solid business structure. 

“We had to make a lot of changes to be able to keep up with the times and the requirements from our customers and partners. You cannot sustain growth unless you have processes in place. You need to have a structure, so people know what they need to do to deliver on the daily requirements.”

This was a defining moment for the company as its fate was hanging on how it would manage the situation. It needed an effective workflow software to manage the change. and SweetProcess came to the rescue. 

Choosing the Best Workflow Software

A lack of preparation for growth is counterproductive—Florinela and her team understood this and had to be proactive in managing the company’s growth.