In this conversation, Oscar Serrano shares how his deep operational experience has shaped the way he leads commercial strategy today. From growing up in Majorca—where tourism is part of daily life—to leading global hospitality brands, Oscar explains why understanding every aspect of operations is essential to delivering both exceptional guest experiences and strong business results.

You’ll hear how this operational mindset influences sales, marketing, and brand development at UMusic Hospitality, and why the most successful commercial leaders never lose sight of the guest journey.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands