In today's Playbook, Richard Stevens from Zyft breaks down how real-time pricing is reshaping retail. With over 130,000 product searches a day, Zyft gives retailers live visibility into pricing and stock data, turning what used to be a quarterly task into a daily advantage. 

In this Playbook:

• Why “set and forget” pricing no longer works in ecommerce
• How Zyft’s real-time data gives retailers a live market view
• The role of trust and transparency in pricing perception
• How dynamic incentives can double conversion with minimal margin loss
• Why marketplace consistency and channel hygiene are non-negotiable

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