If your CRM and go-to-market systems aren’t aligned, you're losing growth. Kathryn Castle explains how RevOps helps tech founders scale without chaos.

Summary:

On this episode of The Growth Focus Podcast, host Gary Lafferty (GrowthFocus.io) welcomes Kathryn Castle, founder of CandyBoxCRM, to discuss how Revenue Operations (RevOps) is helping B2B tech consultancies scale cleanly and sustainably.

Kathryn shares:

• Her journey from the UK to building a RevOps firm in Mexico
  

• How tech partnerships and founder-led marketing fuel pipeline
  

• The hidden costs of misaligned sales and marketing systems
  

• Practical frameworks for turning chaos into clarity using RevOps
  

Kathryn Links: Website: https://candyboxcrm.com LinkedIn: https://www.linkedin.com/in/kathryncastle/

Gary Links: Website: https://growthfocus.io LinkedIn: https://www.linkedin.com/in/growthfocus/

RevOps, CRM strategy, B2B SaaS growth, tech consulting, founder-led growth, revenue operations, sales and marketing alignment, lead generation, GTM enablement, CandyBoxCRM