Welcome back to Small Business School! In this episode, I dive into a question I get all the time: “How do small businesses survive against Amazon?” Spoiler alert — some don’t, but many thrive. And the difference? It’s not what you think. I’m breaking down the truth about competing in a world where giants exist, and why your mindset and innovation matter more than your price tag.

Key topics covered:

• Why Amazon isn’t the “small business killer” people think it is
• How shaming customers for shopping on Amazon actually pushes them away
• What thriving small businesses do differently (hint: they innovate!)
• How to create a competition-free zone where your uniqueness wins
• Two smart paths forward: play a whole different game — or use Amazon as a tool

Your biggest threat isn’t Amazon — it’s the version of you that’s afraid to stand out. Compete by being human, build connection, and remember: no one can do you better than you. 💛

Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.

Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!