We explain why sponsoring niche podcasters and YouTubers beats mass ads for small businesses and local services. We share pricing ranges, performance tactics like affiliate links, and how authenticity drives trust and conversion.

• housekeeping, health update, and sponsorship changes
• local referrals and side projects including game trailer and indoor media billboards
• limited-time free ad screens for early indoor media adopters
• why micro-influencers outperform celebrity and mass media for SMEs
• host-read authenticity and trust from real experience
• measurable ROI with affiliate links, codes, and custom URLs
• pricing bands for 1k–100k creators and budget planning
• local vs national targeting for relevance and cost control
• B2B focus on credibility, guesting, and long-term trust
• action plan: test 3–5 creators and allocate 5–10% budget

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Thanks for listening to The Trading Post Podcast!

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This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games, discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival.

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