309: How Small Businesses Should Think About Advertising on Google Ads

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Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes:

A lot of small businesses know they need Google Ads, but they’re nervous to get started. In this episode, we're teaching you the right way to think about it simply and effectively. (4:49) Why should small businesses advertise on Google? You can start small, track things, and it's the future. Better start learning now. (14:21) What does success look like on Google Ads for small businesses? Success looks different for every business, but Google Ads allows you to feel in control and comfortable knowing what you’re getting. (22:23) How long does it take to be successful on Google Ads? There is no set time period, but generally, you should have it running smoothly by month 3. (29:19) What kind of monthly budget is needed for success on Google Ads for small businesses? An amount you’re comfortable with to last 3 months. It can be less than $500, but $1,000 or more is preferred. (43:12) Why should small businesses keep it simple when starting out on Google Ads. Keeping it simple means fewer mistakes. (48:57) When is it time to grow your Google Ads budget?   When you understand what’s going on and want to build on what's helping you achieve profitability. We need your help! Please help us grow the show:

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